Babylist
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Babylist is an online baby registry, e-commerce, and content company focused on providing information about baby products, baby and pregnancy health, and life stages to expecting and new parents. It is headquartered in Emeryville, California.
History[edit]
Babylist was founded in 2011 by Natalie Gordon, who also serves as CEO.[1]
Funding[edit]
As of 2021, Babylist has received funding totaling $50 million. Most recently, in November 2021, Babylist raised $40 million in a Series C funding round.[1]
Locations[edit]
As of 2023, Babylist operates online in the US, has one physical store and showroom in Beverly Hills, California, and has headquarter offices in Emeryville, California.
Product[edit]
Universal registry[edit]
Babylist is a universal registry website.
Babylist's universal registry includes the capability for the user to install a browser button, which directly inputs product information from any website into the user’s Babylist registry.
E-commerce[edit]
Babylist's e-commerce branch is represented by the online store, which specializes in baby products.
Babylist began launching subsidiary baby brands in late 2022. The company’s brands include AEIOU, Small Story, Tiny Kind, Loomsake, and Sprucely.
The Babylist Beverly Hills Showroom, the company’s first brick-and-mortar store, opened to the public in August 2023.[2]
Content[edit]
The Babylist website includes articles on pregnancy, postpartum, and baby health, lifestyle, parenting, and products.
In December 2022, Babylist acquired pregnancy mental wellness company Expectful. Relaunched in 2023, the Expectful website includes articles on fertility, pregnancy, and postpartum health and wellness as well as guided meditations.[3]
DME[edit]
Babylist Health, a durable medical equipment supplier, launched in 2022 following the company’s acquisition of Source MD, a health care products company. The subsidiary of Babylist supplies breast pumps and breast pump replacement parts through insurance.[4]
Users[edit]
Babylist reported over 8 million users in 2021, including both registrants and people giving gifts on the platform.[1][5]
References[edit]
- ↑ 1.0 1.1 1.2 Klich, Tanya. “Millennial Parenting Platform Babylist Raises $40 Million, Expects to Hit $250 Million in Annual Revenue.” Forbes, 4 Nov. 2021, https://www.forbes.com/sites/tanyaklich/2021/11/04/babylist-raises-40-million-expects-to-hit-250-million-in-annual-revenue/
- ↑ "On Your Side: In-store shopping for baby goods". CBSNews. 17 August 2023.
- ↑ Mascarenhas, Natasha (23 January 2023). "Babylist makes an even bigger bet on baby products with Expectful acquisition". TechCrunch. Retrieved 9 November 2023.
- ↑ Daniels, Melissa (16 January 2023). "'We really want to be helpful': Why Babylist is getting into breast pumps and wellness services". ModernRetail. Retrieved 8 November 2023.
- ↑ Perez, Sarah. “Babylist, a Universal Baby Registry Built by an Ex-Amazon Developer & Mom, Raises $650K.” TechCrunch, 25 June 2013, https://techcrunch.com/2013/06/25/babylist-a-universal-baby-registry-built-by-an-ex-amazon-developer-mom-raises-650k/
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