Bas Wouters
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Who is Bas Wouters CMCT?
Bas is one of the authors of the international bestseller Online Influence and founder of Online Influence Institute. As a young serial entrepreneur, Bas successfully applied the science of persuasion in the financial sector, achieving sales increases of up to 500%. He was also successful online with Keukenplaats.nl, a disruptive lead generator in the kitchen industry, generating millions in sales per year.
After selling his businesses, Bas became an apprentice to the world-renowned persuasion psychologist Dr. Robert Cialdini. Bas is the only person in the Netherlands to have been personally trained by Dr. Cialdini, the most-cited behavioral psychologist in the world. After this training, Bas earned the title Cialdini Method Certified Trainer. He is also one of only five Pre-suasion trainers in the world. Bas learned from Cialdini to apply the science of persuasion in the most effective, efficient, and ethical way. Read his full profile at Influence at work.
Bas was also trained by the founder of behavior design and New York Times bestselling author BJ Fogg. With his bestseller Tiny Habits, Fogg showcases a scientifically proven method to actually change the behavior of others and yourself. Read Bas’s profile on Tiny Habits Academy.
Bas is the only person in the world who can call himself both Cialdini Method Certified Trainer (CMCT) ánd BJ Fogg Certified Tiny Habits Coach.
- Dr. Robert Cialdini is known for his book Influence. This book has sold more than 5 million copies, is on the New York Times bestseller list, and has been released in 43 languages. Warren Buffet calls it “one of the best business books of all time.” Cialdini was partly responsible for Barack Obama’s 2008 and 2012 election campaigns.
- BJ Fogg is a professor and founder of the Behavior Design Lab at the prestigious Stanford University. Fogg has been involved in many very successful internet start-ups, such as Instagram. In 2007, The New York Times referred to his work as “a period of time when you could walk in and collect gold.”
Unlike many traditional training and development organizations, we have more than 40 years of hands-on experience in starting and growing highly profitable businesses in highly competitive service industries such as finance and (kitchen) retail.
We are familiar with sharpening skills on a daily basis, building complex business relationships with SMEs and multinationals, and have personally trained thousands of business professionals. This has given us a thorough understanding of what makes the difference.
References[edit]
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