Basebone

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Basebone extends throughout Africa and the Middle East, and it is the leading over-the-top media service provider in South Africa and Kenya with over 10 years of experience in promoting digital content services in emerging markets. Basebone is the company behind Baseplay, the only OTT provider offering multiple verticals: Movies, TV Series, Music, Games, Fitness, and E-Learning.

History

2007 - 2012

In 2007 Basebone Group CEO Michael Holmqvist founded the company and established funding, infrastructure requirements, and management structure.

In 2008 Mainstream value-added services (VAS) were developed, packaged, and sold on a subscription basis in emerging markets.

In 2009 Basebone integrated with the largest mobile network operators (MNOs) in South Africa and became a member of the 'Wireless Application Service Providers Association of South Africa' (WASPA).

In 2010 Basebone added social features to its VAS services to accelerate user engagement and traffic acquisition.

In 2011 Basebone expanded into Kenya and developed markets by entering Australia, Spain, and the Netherlands.

In 2012 Basebone reached its first major milestone of 1 million paid subscribers.

2013 - 2018

In 2013 Basebone expanded into Belgium, Mexico, and Colombia and opened new offices in South Africa.

In 2014 Basebone officially held over 30% of the market share in South Africa.

In 2015 Basebone expanded into Nigeria, France, and India and opened a new office in Spain.

In 2016 Basebone reached 100+ employees and opened new offices in South Africa and Spain.

In 2017 Basebone expanded into the UAE, Poland, and Italy and celebrated 5 million paid subscribers.

In 2018 Basebone launched Baseplay.

Products

Baseplay is the flagship product of Basebone Group, an international mobile entertainment provider that was founded in 2007 in South Africa and has seen phenomenal growth since then. Baseplay is a suite of digital content services directed at emerging markets in Africa, and the Middle East, including South Africa, Kenya, Kuwait, and the UAE that are packed into four distinct subscription services known as Baseplay Stream, Mastery, Games, Family & Pulse that are available worldwide.

The service primarily features content from local game developers, filmmakers, and content providers in each respective region including African creatives, and Arabic-speaking creatives. The service is available in a free ad-supported version with limited content and a premium tier with a larger content library.

Baseplay Stream is a streaming service that offers a wide variety of TV shows, documentaries, movies, anime, music videos, songs, and podcasts. Users on an internet-connected device can watch a wide variety of free content and opt for a premium service where they have access to everything offered with no advertisements.

Baseplay Family is a streaming service directed towards children. Users have access to educational content, cartoons, games, and nursery rhymes.

Baseplay Mastery is an online course provider where users have access to hundreds of hours of free online courses, manuals, and e-learning modules.

Baseplay Games is both a browser gaming website where users can play games instantly, and a database for a wide variety of some of the best titles out there to be downloaded. Users can access games for free and decide to go premium to have access to the entire library of hundreds of games.

Baseplay Pulse is an online database of some of the best health experts and fitness advice. Users have access to curated meal plans, workout strategies, classes, and fitness apps.

Baseplay Availability

Baseplay is available worldwide and in two main languages, Arabic and English.

 

Basebone

This article "Basebone" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Basebone. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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