Beauty Pie
| ISIN | 🆔 |
|---|---|
| Industry | Beauty |
| Founded 📆 | 2016 |
| Founder 👔 | Marcia Kilgore |
| Headquarters 🏙️ | , London , United Kingdom |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Beauty Pie is a direct-to-consumer, membership-based luxury beauty and health products online brand.[1][2]. The company was founded with the mission of selling luxury beauty and health products at fair prices[3][4]. Beauty Pie sources directly from manufacturers, cutting out the middlemen and retail markups[4].
Founded in 2016 by Canadian serial entrepreneur Marcia Kilgore, the company is headquartered in London, England, and also operates in the US.
The company closed a Series A investment[5] in a round led by Index Ventures[6], Balderton Capital[7] and General Catalyst[8][9]. Figures for the round have not been disclosed[10].
Retail Model
Beauty Pie carved out a niche as a direct-to-consumer brand founded on the psychology behind consumer behaviour[11]. While mainly online, Beauty Pie hosted a pop-up event at Harvey Nichols Knightsbridge, offering workshops hosted by Founder Marcia Kilgore and drop-in passes[12].
Beauty Pie operates a tiered membership model, similar to US grocery warehouse club Costco[13]. Members choose between a one-off yearly subscription (£99 in the UK[14], $99 in the US[15]) or pay a monthly fee of between £5 and £20[16] ($10-$30 in the US[17]). All memberships come with a monthly spending limit. Users then get access to buyers’ club prices, which are the face value prices for skincare, make-up and haircare products bought directly from the manufacturers.
Products
Beauty Pie provides a range of products including makeup, skincare, haircare, bodycare, fragrance, and gifts. In 2020 the company launched supplements as a new product category[18][19]. These are currently available in the UK only and will be made available in the US later this year[20]. Each formula is made without fillers, GMOs, artificial colours or preservatives.
Beauty Pie is cruelty free and against animal testing[21]. Beauty Pie made a commitment to be completely transparent about the ingredients they use in products and all ingredients in each product are listed on each product page[22]
References
- ↑ "Marcia Kilgore Wiki: Here's What You Need to Know about the 'Beauty Pie' Mogul". Earn the Necklace.
- ↑ "The Cosmetics Executive Who Says a $2 Lipstick Is As Good as a $28 One". The Wall Street Journal.
- ↑ "This New Beauty Startup Is Selling Luxury Lipstick for Less Than Your Daily Latte". Vogue.
- ↑ 4.0 4.1 "Marcia Kilgore: beauty disrupter offers luxury for less". Financial Times.
- ↑ "Beauty Pie - Crunchbase Company Profile & Funding". Crunchbase.
- ↑ "Beauty Pie Index Ventures". Index Ventures.
- ↑ "Balderton Capital Investment Portfolio | Balderton Capital". Balderton Capital.
- ↑ "Beauty Pie - General Catalyst". General Catalyst.
- ↑ "Makeup Without the Markup". The New York Times.
- ↑ "Beauty Pie - Crunchbase Company Profile & Funding". Crunchbase.
- ↑ "Meet the DTC beauty brand founded on the psychology of consumer behaviour". MarketingWeek.
- ↑ "5 Things To Know About Beauty Pie's First Pop-Up". Vogue.
- ↑ "The New Social Contract". Index Ventures.
- ↑ "Beauty Pie Membership". Beauty Pie.
- ↑ "Beauty Pie Membership". Beauty Pie.
- ↑ "Beauty Pie Membership". Beauty Pie.
- ↑ "Beauty Pie Membership". Beauty Pie.
- ↑ "Beauty Pie Makes Foray Into Supplements". WWD.
- ↑ "Beauty Pie expands focus to inner beauty and wellness". Glossy.
- ↑ "Beauty Pie expands focus to inner beauty and wellness". Glossy.
- ↑ "Beauty Pie Membership". Beauty Pie.
- ↑ "What does clean beauty mean to Beauty Pie?". Beauty Pie.
External links
This article "Beauty pie" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Beauty pie. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
