Beeby Clark+Meyler
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Beeby Clark+Meyler is an advertising agency with offices in Stamford, CT and New York, NY. Areas of service include media planning and buying, analytics, mobile gaming and mobile app development, branded entertainment, native advertising, social media advertising, digital video development, SEO, paid search and display advertising.
History
In 2005, Tom Beeby, Michael Clark and Stuart Meyler, formerly partners at Modem Media (acquired by Digitas in 2004), banded together to create Stinson Partners, named after a beach in Stuart Meyler’s Northern California hometown. The agency, originally based in Irvington, New York, was formed to reflect the constant change in consumer media consumption habits.[1] and consequently has been responsible for a number of firsts for clients such as GE and Marriott. As the agency grew and gained recognition, it changed names in July 2008 to represent its three co-founders.
Beeby Clark+Meyler moved headquarters to Stamford, CT, in 2012, and because of continued growth[2], expanded to include a New York City office in 2013. In 2015, the agency was named one of the Best Places to Work in Connecticut[3] and one of Crain’s Best Places to Work in New York City[4]. That same year, Beeby Clark+Meyler also landed on both Entrepreneur’s Most Entrepreneurial Companies[5] list as well as its Top Company Cultures[6] rankings.
Clients and Notable Work
Early agency efforts included the first live, in-banner broadcast[7], for client GE in 2008, with live Q&A and commenting for GE Corporate, Ecomagination and Healthymagination[8]. Another effort for GE, Sharing Healthy Ideas, has been recognized as a notable example of native advertising[9]
For client Marriott in 2012, Beeby Clark+Meyler helped launch the first travel app to reach the Top 5 on the iTunes store[10], and as part of that campaign, made it the first marketer to use a QR code on Facebook. In 2015, BCM and Marriott successfully experimented with early usage of native Gmail ads,.[11] helping drive awareness for by featuring videos and imagery with larger ad units.[12]
Other notable work includes a mobile-first trivia game for Schick Hydro razors in partnership with 20th Century Fox's X-Men [13], and a native content campaign[14] and interactive mobile video[15] for Schick Xtreme3[16]. A new campaign for Hydro the following year featured social-media influencers shaving for the razor brand, including famously bearded "Epic Meal Time" star Harley Morenstein. Additional agency social-influencer efforts have tapped actresses Tia Mowry-Hardrict and Tamera Mowry-Hously for client Playtex Baby[17] and YouTube star Brittani Louise Taylor for Schick Intuition razors[18].
In 2015, Beeby Clark+Meyler led a programmatic advertising effort for ERA that used first- and second-party data to drive consumers to local real-estate agents with individualized advertisements.[19]
The agency's work has been recognized with awards from the Effies, IAB, IAC, Digiday, ClickZ, W Awards, HSMAI Adrian Awards, and more.
References
- ↑ "Agencies, Marketers Find Inspiration In Location Data – GeoMarketing". www.geomarketing.com. Retrieved 2016-01-13.
- ↑ "People on the Move: Beeby Clark + Meyler Taps Five Execs". adage.com. https://plus.google.com/101792368055128831913/. Retrieved 2016-01-13. External link in
|publisher=(help) - ↑ "Best Places to Work in Connecticut". HartfordBusiness.com. Hartford Business Journal. March 23, 2015.
- ↑ "Best Places to Work in New York City". CrainsNewYork.com. Crain's New York Business.
- ↑ "The Success Secrets That Helped the 'Best Practicers' Land on the Entrepreneur360". http://www.entrepreneur.com/. Entrepreneur. External link in
|website=(help) - ↑ "Top Company Cultures: Best Among Midsize Companies". Entrepreneur.com. Entrepreneur.
- ↑ Maddox, Kate (March 24, 2008). "GE uses live video in banner ads to reach investors". AdAge.com. Advertising Age.
- ↑ Kaye, Kate (May 13, 2009). "GE's Live Video Ad Made Healthcare Technology Conversational". ClickZ.com. ClickZ.
- ↑ Wong, Danny. "11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers". HuffingtonPost.com. Huffington Post.
- ↑ "This is how app stores are competing for consumer dollars and loyalty". BusinessInsider.com. Business Insider Intelligence.
- ↑ Chamberlain, Lauryn. "Marriott Drove 18 Percent Increase In Pageviews With Native Gmail Ads". GeoMarketing", September 17, 2015.
- ↑ "Native Gmail ads arrive in AdWords for all advertisers". adwords.blogspot.com. Google Inside AdWords. September 1, 2015.
- ↑ Saettker, Michelle (May 22, 2014). "Schick turns to X-Men fans to recruit new customers through mobile game". MobileMarketer.com. Mobile Marketer.
- ↑ Greenberg, Karl (October 21, 2014). "Schick Goes Xtreme On The Onion". MediaPost.com. MediaPost.
- ↑ Samuely, Alex (April 16, 2015). "Schick sharpens mobile-optimized interactive video to promote razors". MobileMarketer.com. Mobile Marketer.
- ↑ Greenberg, Karl (April 24, 2015). "Schick Creates 'Comfortopia' On The Onion". MediaPost Marketing Daily. MediaPost.
- ↑ O'Malley, Gavin. "Playtex Baby Campaign Geared To Upping Online, Social Presence". MediaPost.com. MediaPost.
- ↑ Samuely, Alex. "Schick exec says social media influencers catapult mobile video effectiveness". MobileMarketer.com. Mobile Marketer.
- ↑ "How ERA and PODS use programmatic to reach the individual - Mobile Marketer - Advertising". www.mobilemarketer.com. Retrieved 2016-01-13.
External Links
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