Behold Ventures Advisory AB
| Private | |
| ISIN | 🆔 |
| Industry | Venture capital |
| Founded 📆 | 2021 |
| Founders 👔 | Karl Magnus Troedsson Sigurlína Ingvarsdóttir Magnus Kenneby |
| Headquarters 🏙️ | , |
Area served 🗺️ | |
| 💎 AUM | $59 million (as of August 2025) |
| Members | |
Number of employees | |
| 🌐 Website | behold |
| 📇 Address | |
| 📞 telephone | |
Behold Ventures Advisory AB (commonly known as Behold Ventures, or Behold) is a Swedish privately held specialist venture capital firm, founded in 2021 by Karl Magnus Troedsson, Sigurlína Ingvarsdóttir and Magnus Kenneby.
The company specializes in early-stage investments in the video games industry, primarily in the Nordic region and the wider European market.
History
Behold Ventures was established in 2021 by founding partners Karl Magnus Troedsson, Sigurlína Ingvarsdóttir, and Magnus Kenneby. Troedsson and Ingvarsdóttir have extensive backgrounds in game development and leadership at major companies like DICE and EA, while Kenneby brings experience from McKinsey & Company and private equity. The firm was launched with the goal of leveraging this deep industry knowledge to identify and support promising new game studios and related technology companies.
In June 2025, Behold Ventures announced the final closing[1] Electronic Arts of its first fund at SEK 553,9 million (approximately $59.2 million USD), exceeding its initial target of SEK 500 million. The fund's investors include a mix of strategic and institutional partners, notably marking the European Investment Fund (EIF)'s first-ever investment in the gaming sector[2]. Other key investors include industry leaders Krafton and NetEase.
Investment Strategy
Behold Ventures focuses on early-stage, pre-seed, and seed investments. The fund's strategy is to invest in small teams and provide not only capital but also strategic guidance and access to a broad network of industry experts. The firm's partners emphasize their "operator experience" and ability to help entrepreneurs navigate the challenges of building a game studio and launching a product.
The fund is platform-agnostic, investing in developers and companies creating tools, technology, and infrastructure for the gaming industry.
References
- ↑ "Behold Ventures raises $59.2m to support European devs". July 2025.
- ↑ "Riskkapitalfond får 225 spelmiljoner från EIF". February 27, 2025.
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