Belkins
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| ISIN | 🆔 |
|---|---|
| Founded 📆 | |
| Founder 👔 | Michael Maximoff, Vladislav Podolyako |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | https://belkins.io/ |
| 📇 Address | 8 The Green STE 4331 Dover, DE 19901 |
| 📞 telephone | +1 302-803-5506 |
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Business to business (B2B) lead generation is an intrinsic activity for any lead generation companies B2B. It involves gaining the attention and interest of potential customers to increase future sales and boost business growth. It is achieved via several types of B2B sales and marketing activities, including cold calling, outbound email, social selling, content marketing, email marketing and more.
The goal of B2B lead generation is to gain and qualify high-intent prospects that turn into customers.
What are B2B leads?[edit]
A lead is anyone who has shown interest in a company’s products or services, but isn’t already a buyer. To qualify as a lead, the potential customer must have shown interest in your product or service.
There are two types of business lead: a marketing qualified lead (MQL) and a sales qualified lead (SQL). These are the definitions:
An MQL is a lead who is deemed likely to become a customer. The qualification is based on any engagement the person has had with the business’s content. For example: what web pages they’ve visited or what marketing materials they’ve downloaded. An SQL is an MQL who has progressed down the funnel and is deemed to be ready for the next stage in the sales process. An SQL has displayed intent to buy a company’s services or products - this often happens after a conversation (in person or over the phone).
