Benito Novas
Benito Novas is an entrepreneur, author, and business strategist known for his work in regenerative medicine, biotechnology commercialization, and medical practice development. He is the founder and CEO of Global Stem Cells Group (GSCG) and the founder of the International Society for Stem Cell Application (ISSCA), two global organizations focused on advancing stem cell research, physician education, and the clinical implementation of regenerative therapies.
In addition to his executive roles, Novas has authored several books on medical marketing, including Publishing Your Aesthetic Practice, Digital Marketing and Your Aesthetic Practice, and Marketing in Times of Crisis, all available on Amazon.
Career
Novas began his career in the medical industry in the mid-2000s, focusing on business development, practice operations, and healthcare marketing. His work with private medical practices provided insight into the challenges physicians face when adopting new technologies, acquiring patients, and transitioning to cash-based models of care.
In 2008, Novas founded Aesthetic Marketing Group, a consultancy dedicated to the growth of aesthetic, cosmetic, and regenerative medicine practices. The firm specialized in: • Medical branding and digital strategy • Patient acquisition systems • Practice growth consulting • Online reputation and visibility • Sales and operational workflows for aesthetic clinics Aesthetic Marketing Group became one of the earliest specialized marketing firms created specifically for private-pay medical practices, positioning Novas as an early industry voice in medical entrepreneurship.
In 2010, Novas founded Global Stem Cells Group (GSCG), a biotechnology holding company that integrates: • Stem cell research and development • Clinical applications • Physician training programs • International expansion of regenerative medicine centers • Biologic product commercialization GSCG expanded into more than 35 countries, establishing training centers, satellite clinics, and global partnerships. Its mission is to make regenerative medicine accessible by bridging the gap between scientific research and clinical practice.
In 2015, the training division of GSCG was reorganized and officially launched as the International Society for Stem Cell Application (ISSCA). Under Novas’s leadership, ISSCA became one of the world’s most active professional societies for regenerative medicine, offering: • Physician certification programs • Fellowship training in stem cell applications • International conferences and symposiums • Academic publications, including ISSCA Magazine • A professional membership network spanning more than 30 countries ISSCA hosts major annual events such as the ISSCA World Congress, held in 25 cities including Lisbon, Cancún, Buenos Aires, and São Paulo.
Published Works
Benito Novas is the author of several business and marketing books tailored to medical professionals:
• Publishing Your Aesthetic Practice
A guide for physicians on using publishing, credibility assets, and educational content to grow a private medical brand.
• Digital Marketing and Your Aesthetic Practice
A strategic manual explaining modern digital tools—SEO, social media, patient funnels, and online positioning—for cosmetic and regenerative practices.
• Marketing in Times of Crisis
Focused on economic downturns and uncertainty, offering crisis-proof frameworks for medical practitioners to maintain revenue and growth stability.
These books are publicly available through Amazon in both print and digital formats.
Career Timeline
2005–2008 • Entry into the medical industry, working with private healthcare and aesthetic practices on operations and business development.
2008 • Founded Aesthetic Marketing Group, one of the first dedicated medical-marketing agencies for the aesthetic and regenerative medicine sector.
2010 • Founded Global Stem Cells Group, which expanded into a global biotechnology and education network.
2015 • Launched ISSCA, creating an international professional society for regenerative medicine education.
2017 • Recognized for contributions to aesthetic and regenerative training at the XVIII International Congress of Aesthetic Medicine in Mexico City.
2018 • Received an International Leadership Award at the ISSCA III International Scientific Medical Congress in Bogota, Colombia.
2019 • Awarded Doctor Honoris Causa by CES University (Medellín, Colombia) for contributions to global medical education and regenerative medicine marketing.
2020–2024 • Led major expansions of ISSCA’s training programs in Latin America, the Middle East, Europe, and Asia.
2025 • Hosted the ISSCA Regenerative Medicine Global Summit in Cancún, a sold-out international scientific event. • Hosted Major Regenerative Medicine Conferences in São Paulo, Brazil ,Buenos Aires Argentina ,Bogota Colombia ,Lima Peru and San Juan Puerto Rico for ISSCA’s global conferences
Summary
Benito Novas is recognized internationally for: • Founding two major global organizations in regenerative medicine • Expanding stem cell training to dozens of countries • Publishing highly used marketing handbooks for physicians • Leading conferences and educational programs that shape the global regenerative landscape
His work continues to influence regenerative medicine adoption worldwide through education, commercialization, and international collaboration.
References
This article "Benito Novas" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Benito Novas. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
