📜 Post with us on Reddit
📝 Create a new article
🏭 Create a company page
🇬🇧 - in English
🇫🇷 - en Français (FR)
🇵🇹 - em Português (PT)
🇩🇪 - auf Deutsch (DE)
🇯🇵 - 日本語で (JA)
Sponsored articles

You can edit almost every page by Creating an account and confirming your email.

Betenbough Homes

From EverybodyWiki Bios & Wiki




Overview

Betenbough Homes is an employee-owned homebuilding company headquartered in Lubbock, Texas.[1][2] Founded in 1992, the company operates in Amarillo, Lubbock, Midland, and Odessa, offering single-family homes with an emphasis on first-time homebuyers. As of 2025, Betenbough Homes has built over 20,000 homes across West Texas.[3]

History

Betenbough Homes was established in 1992 by Ron and Rick Betenbough, a father-and-son team who sought to provide affordable new homes in West Texas. In its first year, the company completed 11 homes in Lubbock.[4] Early on, the company adopted a cost-plus pricing model, which adds a fixed margin to actual construction costs rather than pricing homes based on market rates.[5]

In 1999, Betenbough Homes became an employee-owned company.[6] The business expanded to the Permian Basin in 2007[7] and to Amarillo in 2015.[8] Leadership transitioned in 2012 when founder Rick Betenbough appointed a new executive team. In 2016, Cal Zant became company president,[9] and in 2023, Jeanna Roach was named CEO of Betenbough Companies, the homebuilder’s parent organization.[10]

By 2025, Betenbough Homes employed nearly 450 people and had completed its 20,000th home.[11][11]

Company Milestones:

  • 1992: Betenbough Homes is founded by Ron and Rick Betenbough in Lubbock, TX.[3]
  • 1999: Betenbough Homes officially becomes an employee-owned company.
  • 2007: Betenbough Homes expands to the Permian Basin.[12]
  • 2012: Founder Rick Betenbough appoints an executive team to lead day-to-day operations.
  • 2015: Betenbough Homes expands to Amarillo, TX.[13]
  • 2016: Founder Rick Betenbough announces that Cal Zant would be taking over as president of Betenbough Homes.[9]
  • 2017: Betenbough Homes launches a two-year comprehensive new home warranty.
  • 2018: Cottage floor plans are released.
  • 2020: Impact Title is launched in Lubbock.[14]
  • 2021: Elevate Building Supply opens operations in Lubbock.[15]
  • 2025: Betenbough Homes closes their 20,000th home.
  • 2025: Betenbough Homes launches Olive Branch Home Loans.[16]

Operations and Business Model

Betenbough Homes utilizes a cost-plus pricing strategy, which adjusts home prices based on actual material and labor costs, with a fixed margin. If costs decrease, prices are adjusted down, and savings are passed on to the buyer. This approach differs from traditional market-based pricing and is aimed at increasing pricing transparency and affordability.[5]

The company manages much of its supply chain internally. It operates Elevate Building Supply, a subsidiary focused on sourcing construction materials, and partners with local trade professionals across its regions of operation.[15][17] In 2020, Betenbough launched Impact Title to streamline the closing process for homebuyers.[14] They launched Olive Branch Home Loans in 2025 to help provide a seamless lending experience to their home buyers.[18] The company also invests heavily in cost-efficient construction methods. These include advanced framing systems, engineered trusses, and a phase building process that helps streamline operations and ensures high quality.[19] Strategic relationships with trade partners and an in-house purchasing team ensure materials are sourced at competitive prices.[15][17]

A two-year home warranty is provided with each home purchase.[20][21]

Mission and Values

Betenbough Homes is a Kingdom business that seeks to honor God in its operations, relationships, and community engagement. The company's mission is to build, serve, and impact:

  • Build: Betenbough Homes believes God has given them a passion for gathering resources and the vision and diligence to create something that did not exist before. The company is committed to striving for excellence while providing affordable new homes without compromising on quality or style.
  • Serve: Betenbough Homes strives to positively impact everyone they encounter, from their trade partners and home buyers to the cities and school districts they build in. They give to community organizations in need of volunteers or financial support.
  • Impact: Betenbough Homes aims to make a meaningful difference, reaching in and far beyond the communities they build in. That impact can best be measured by those who have experienced it first-hand. They've compiled years' worth of those testimonies from Amarillo, Lubbock, Midland, and Odessa.[22]

This threefold purpose is woven into every aspect of the business, from design and construction to customer care and beyond.[1][3]

Home Buying Experience

Betenbough Homes offers a guided home-buying journey led by New Home Specialists who assist buyers in selecting the right floor plan and navigating every step of the process.[23] Buyers can choose to build from the ground up or select from a variety of quick move-in homes.[24] Many quick move-in options come with financial incentives, such as Use-It-Your-Way (Flex) Cash, which can be applied toward closing costs, design upgrades, and more.[25]

Personalization is a major part of the Betenbough Homes experience. Home buyers can curate their space with a wide range of design choices, including cabinetry, backsplashes, countertops (granite or quartz), and fixtures, to suit personal style and budget.[26]

The company also partners with trusted local lenders, many of whom specialize in creative financing solutions, including credit repair, down payment assistance, and $0 down loan options. This partnership assists prospective buyers, regardless of financial background, with affordable pathways to homeownership.[27]

Awards and Recognition

Betenbough Homes has earned numerous accolades that underscore its reputation as West Texas' leading home builder:

Builder 100 List: Awarded by Builder Magazine

Guildmaster with Distinction: Awarded by GuildQuality for achieving a 90% or higher customer recommendation rate[29]

Parade of Homes Honors:

  • 2016: Best Overall Design, Best Kitchen, Best Living Area, Best Master Bath (Amarillo)
  • 2017: Best Overall Design, Best Kitchen, Best Living Area, Best Master Bath (Amarillo)
  • 2018: Best Overall Design, Best Kitchen, Best Living Area, Best Master Bath (Amarillo)
  • 2019: Best Master Bath (Amarillo)
  • 2021: Best Overall Design, Best Kitchen, Best Living Area (Amarillo)
  • 2022: Best Overall Design (Amarillo)
  • 2023: Best Kitchen (Amarillo)
  • 2024: Best Living Area (Amarillo), People’s Choice Award (Lubbock), Best Outdoor Living (Lubbock), Best Home Under $500K (Midland), Best Primary Suite (Odessa)[31]
  • 2025: Best Owners Suite, Best Living Area, Best Overall Design (Amarillo),[32] Best Outdoor Living Award & Official Community's Choice Award (Lubbock), Best Home Under $500K (Odessa)

Readers' Choice Awards

  • 2009: Best of the West's Builder (KCBD)
  • 2012: Best of the West's Builder (KCBD)
  • 2017: Silver Home Builder (Midland Reporter Telegram)
  • 2019: Gold Home Builder (Midland Reporter Telegram),[33] Best of the Permian Basin's Best Home Builder (Odessa American), Best of Lubbock's Best Home Builder (Lubbock Avalanche Journal)2020: Best of Lubbock's Best Home Builder (Lubbock Avalanche Journal)
  • 2021: Silver Home Builder (Midland Reporter Telegram)
  • 2022: Best of Lubbock's Best Home Builder (Lubbock Avalanche Journal)
  • 2023: Best of Lubbock's Best Home Builder (Lubbock Avalanche Journal)[34]
  • 2024: Best of Lubbock's Best Home Builder & Best Place to Work (Lubbock Avalanche Journal),[35] Best of Amarillo's Best Home Builder (Amarillo Globe News)
  • 2025: Best of Lubbock's Best Home Builder & Best Place to Work (Lubbock Avalanche Journal),[36] Amarillo's Community Choice Award for Best Home Builder (Amarillo Globe News),[37] Best Builder (Midland Reporter-Telegram), Best Builder (Odessa American)[38]

Platinum Builder: Awarded by 2-10 Home Buyers Warranty

Housing Giants: Awarded by ProBuilder

  • 2019: #92
  • 2020: #50[40]
  • 2023: #46
  • 2024: #60

Builder of the Year: Awarded by West Texas Home Builders Association

  • 2024: Builder of the Year (Lubbock)

Builder of the Year: Awarded by Texas Panhandle Builders Association

  • 2023: Builder of the Year (Amarillo)

Star Awards: Awarded by Texas Association of Builders

  • 2015: Best Direct Mail Piece
  • 2016: Volume Builder of the Year, Sales Professional of the Year, Best Interior Merchandising, Best Direct Mail Piece[41]
  • 2019: Best Promotional Video, Best Special Event, Best Direct Mail Piece
  • 2021: Best Billboard, Best Email Message, Best Special Promotion[42]

Hearthstone Builder Humanitarian Award: Awarded by Builder Magazine

Innovators Award for Superior Business Practices: Awarded by Lubbock Chamber of Commerce

Business of the Year: Awarded by Lubbock Chamber of Commerce

Subsidiaries and Affiliates

Betenbough Homes operates under the umbrella of Betenbough Companies, which includes a family of businesses:

  • Betenbough Homes: West Texas' #1 home builder[45]
  • Betenbough Business Services: Provides back-office support across all Betenbough Companies businesses
  • Elevate Building Supply: Supplies quality construction materials at competitive prices[15]
  • Impact Title: Title services committed to excellence and integrity[46]
  • Kingdom at Work: A ministry organization focused on equipping leaders and business owners to live out their faith at work[47]
  • Ninety-Two Bakery & Café: A community-centric café concept[48]
  • Olive Branch Home Loans: A mortgage lender created to serve, guide, and empower home buyers in West Texas.[18]
  • The Willows Events & Catering: A Lubbock-based venue for weddings, corporate events, and more, plus an internal and external catering service[49]

Community Engagement

Betenbough Homes is gives back to the communities where they build, donating time, financial support, and resources to local schools, non-profits, and community programs.[1][50][51]

References

  1. ↑ 1.0 1.1 1.2 Martinez, Autumn (2025-03-18). "The Betenbough Companies' Story". LubbockEDA. Retrieved 2026-02-02.
  2. ↑ "Benefits". Betenbough Companies. Retrieved 2026-02-02.
  3. ↑ 3.0 3.1 3.2 "Best New Home Builder in West Texas I Amarillo, Lubbock, Midland and Odessa". www.betenbough.com. Retrieved 2026-02-02.
  4. ↑ "Betenbough Homes". Homes for HOPE. Retrieved 2026-02-02.
  5. ↑ 5.0 5.1 Salandro, Vincent (2025-09-23). "The Ultimate Incentive? Betenbough Homes Eliminates Down Payments". Builder Magazine. Retrieved 2026-02-02.
  6. ↑ "Reddit - The heart of the internet". www.reddit.com. Retrieved 2026-02-02.
  7. ↑ "Best New Homes for Sale in Odessa Tx I Affordable Dream Homes for sale". www.betenbough.com. Retrieved 2026-02-02.
  8. ↑ "Betenbough Homes | BBB Business Profile | Better Business Bureau". www.bbb.org. Retrieved 2026-02-02.
  9. ↑ 9.0 9.1 Writer, Staff. "Betenbough Homes announces new leadership". Lubbock Avalanche-Journal. Retrieved 2026-02-02.
  10. ↑ "About". Kingdom at Work. Retrieved 2026-02-02.
  11. ↑ 11.0 11.1 "Betenbough Companies". Retrieved 2026-02-02.
  12. ↑ "Betenbough Homes Odessa Named Best Home Builder in 2025 Odessa Reader's Choice Awards". www.betenbough.com. Retrieved 2026-02-02.
  13. ↑ Betenbough Homes (2016-01-08). Betenbough Homes Expands into Amarillo. Retrieved 2026-02-02 – via YouTube.
  14. ↑ 14.0 14.1 "About". Impact Title. Retrieved 2026-02-02.
  15. ↑ 15.0 15.1 15.2 15.3 "Elevate Building Supply". Elevate Building Supply. Retrieved 2026-02-02.
  16. ↑ "Olive Branch Home Loans". olivebranchhomeloans.com. Retrieved 2026-02-02.
  17. ↑ 17.0 17.1 Betenbough Homes (2021-07-27). Even Flow System | Betenbough Homes Systems for Efficiencies and Service. Retrieved 2026-02-02 – via YouTube.
  18. ↑ 18.0 18.1 "About | Olive Branch Home Loans". olivebranchhomeloans.com. Retrieved 2026-02-02.
  19. ↑ "Betenbough Homes | West Texas Home Builder | Construction Process | Foundation | Frame | Interior | Exterior". www.betenbough.com. Retrieved 2026-02-02.
  20. ↑ "Betenbough Homes | Daily Toreador Housing Guide | Lubbock, TX | Texas Tech University". Betenbough Homes | Daily Toreador Housing Guide | Lubbock, TX | Texas Tech University. Retrieved 2026-02-02.
  21. ↑ "Warranty Service | West TX New Home Builder | Betenbough Homes". www.betenbough.com. Retrieved 2026-02-02.
  22. ↑ "Impact". Betenbough Companies. Retrieved 2026-02-02.
  23. ↑ "Path to Homeownership I Affordable Homes for Sale". www.betenbough.com. Retrieved 2026-02-02.
  24. ↑ "New Homes for Sale in Texas I #1 New Home Builder in West Texas". www.betenbough.com. Retrieved 2026-02-02.
  25. ↑ "Betenbough Homes | West Texas Home Builder | Flex Cash". www.betenbough.com. Retrieved 2026-02-02.
  26. ↑ "Betenbough Homes | West Texas Home Builder | Home Design Options | Interior Options | Exterior Options". www.betenbough.com. Retrieved 2026-02-02.
  27. ↑ "New Home Financing I New Home Construction Loans". www.betenbough.com. Retrieved 2026-02-02.
  28. ↑ 28.00 28.01 28.02 28.03 28.04 28.05 28.06 28.07 28.08 28.09 28.10 28.11 28.12 28.13 28.14 28.15 "Builder 100 Listings Archive". Builder Magazine. Retrieved 2026-02-02.
  29. ↑ "GuildQuality's Guildmaster Award Qualifications". www.guildquality.com. Retrieved 2026-02-02.
  30. ↑ 30.00 30.01 30.02 30.03 30.04 30.05 30.06 30.07 30.08 30.09 30.10 30.11 30.12 30.13 30.14 30.15 "Betenbough Homes - Lubbock, TX 79424". www.guildquality.com. Retrieved 2026-02-02.
  31. ↑ "A Look Back: Our 2024 Amarillo Parade Home". www.betenbough.com. Retrieved 2026-02-02.
  32. ↑ "Betenbough Homes' 2025 Amarillo Parade Home". www.betenbough.com. Retrieved 2026-02-02.
  33. ↑ Reporter-Telegram, Midland. "Readers' Choice House and Home". Midland Reporter-Telegram. Archived from the original on 2025-09-03. Retrieved 2026-02-02.
  34. ↑ "Best of Communitys Choice Awards". lubbockonline.gannettcontests.com. Retrieved 2026-02-02.
  35. ↑ "Lubbock Community's Choice Awards Winners". lubbockonline.gannettcontests.com. Retrieved 2026-02-02.
  36. ↑ "Lubbock Community's Choice Awards Winners". Retrieved 2026-02-02.
  37. ↑ "Amarillo Community's Choice Awards Winners". amarillo.gannettcontests.com. Retrieved 2026-02-02.
  38. ↑ "MRT - Readers Choice - 8/23/2025". Issuu. 2025-08-24. Retrieved 2026-02-02.
  39. ↑ 39.0 39.1 39.2 39.3 39.4 39.5 "Home Builder Awards & Recognition | 2-10 HBW". www.2-10.com. Retrieved 2026-02-02.
  40. ↑ "2020 Housing Giants List". Pro Builder. 2020-06-03. Retrieved 2026-02-02.
  41. ↑ "Texas Association of Builders, 2016 Star Awards". www.emflipbooks.com. Retrieved 2026-02-02.
  42. ↑ "Texas Association of Builders 2021 Star Awards Catalog". emflipbooks.com. Retrieved 2026-02-02.
  43. ↑ "2013 Hearthstone Builder Award Winners". Builder Magazine. 2013-01-15. Retrieved 2026-02-02.
  44. ↑ 44.0 44.1 Staff, KCBD (2012-11-30). "Lubbock Chamber of Commerce recognizes '5-star' businesses". https://www.kcbd.com. Retrieved 2026-02-02. External link in |website= (help)
  45. ↑ "Betenbough Companies - Best Places to Work - West Texas Jobs". Betenbough Companies. Retrieved 2026-02-02.
  46. ↑ "Impact Title | Title and Escrow services for Lubbock and across Texas". Impact Title. Retrieved 2026-02-02.
  47. ↑ "Kingdom at Work". Kingdom at Work. Retrieved 2026-02-02.
  48. ↑ "Ninety Two". Ninety-Two Bakery & Café. Retrieved 2026-02-02.
  49. ↑ "Home - The Willows Event Center | Lubbock, TX". www.thewillowslubbock.com. Retrieved 2026-02-02.
  50. ↑ "Giving | Community Grants | Marketing Sponsorships | Betenbough Homes | Apply | Volunteer Request". www.betenbough.com. Retrieved 2026-02-02.
  51. ↑ "About Us - Betenbough Companies - Now Hiring". Betenbough Companies. Retrieved 2026-02-02.


This article "Betenbough Homes" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Betenbough Homes. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


Retrieved from "https://en.everybodywiki.com/index.php?title=Betenbough_Homes&oldid=6223923"
License CC BY-SA 3.0
Powered by MediaWiki