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Bill Tancer

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Bill Tancer
BornUnited States
OccupationAuthor, data analyst, researcher
NationalityAmerican
Alma materUniversity of Florida
Mercer University
Notable worksClick: What Millions of People Are Doing Online and Why It Matters
Everyone’s a Critic

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Bill Tancer is an American author, data analyst, and researcher known for his work on online consumer behavior. Tancer is a co-founder of Signos.

Education

Tancer earned a Bachelor of Science in quantitative management from the University of Florida and a Juris Doctor from Mercer University.[1]

Career

Tancer has held leadership roles at Experian, where he was general manager of global research,[2] and at Hitwise, and is a co-founder of Signos.[3]

He is the author of Click: What Millions of People Are Doing Online and Why It Matters (2008) and Everyone’s a Critic (2014); Click was named a New York Times bestseller.[4] He has also written a column for Time magazine titled "The Science of Search."[2]

Publications

  • Click: What Millions of People Are Doing Online and Why It Matters (2008).[5]
  • Everyone’s a Critic (2014).[6]

References

  1. "Bill Tancer – Keynote Speaker".
  2. 2.0 2.1 "Bill Tancer – Penguin Random House".
  3. Themefisher (2024-01-08). "Unlocking Metabolic Health with Bill Tancer from Signos". pixelscientia.com. Retrieved 2025-09-27.
  4. "Chiffon and on: Prom dress hunts serve as researcher's informational signpost". Las Vegas Review-Journal. 2008-09-24. Retrieved 2025-09-27.
  5. Bill Tancer (2008). Click. Hyperion. Search this book on
  6. Bill Tancer (2014). Everyone's a Critic. Penguin Random House. Search this book on


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