Black Friday (shopping)
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Black Friday takes place throughout November. It's a commercial operation that takes place every day of the month in countries where Jumia e-commerce is present. It is marked by a super promotion with discounts of over 50% every Friday in November. On other days, there are themed promotions or brand days. In 2023, during Black Friday, Jumia launched payment via "Wave Mobile Money" in Côte-D'Ivoire, and it was a great success.
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