Block & DeCorso
Block & DeCorso is a branding, marketing and public relations company based in Verona, New Jersey. Headed by David Block, CEO, and Bill DeCorso, President,[1] the agency serves European and US clients in the food & beverage, financial, home décor, healthcare, education, and real estate industries.
The agency has a range of clients, such as Pitney Bowes, Thomas Edison State College, Holy Name Medical Center, CIT Group, Smith & Solomon Training Solutions, and Pompeian, Inc..
The agency has received numerous advertising, packaging and public relations awards.[2]
The founders[edit]
David Block[edit]
David Block was born in Newark, New Jersey. Following graduation from the Newark School of Fine and Industrial Arts, he served in the Air Force during the Korean War. He got a job as an industrial designer at an industrial design firm in New York City, where he designed corporate and product logos, furniture and packaging.
David joined Lasky Advertising in 1960 as an account executive and purchased the firm less than nine years later. Under his leadership, the agency expanded from serving strictly financial accounts to a more diversified client base.
As Block Advertising expanded, it moved from Newark, to Bloomfield, to Montclair and then to Verona, New Jersey where it was transformed into Block & DeCorso.[3]
David Block has served on the board of the Mental Health Association of Essex County and the North Jersey Regional Chamber of Commerce.[4]
Bill DeCorso[edit]
Bill DeCorso was born and raised in Jersey City, New Jersey. He began his career at Block Advertising. After a few years, he left to become an art director at various New York agencies. He opened his own agency, DeCorso & Partners, where he launched products like Bertolli olive oil and Barilla pasta.
The agency attracted accounts in the food & beverage industry, and Bill became partner in 2002 and president of Block & DeCorso in 2006.[5]
Bill DeCorso, working with Bill Monroe at Bertolli,[6] gave olive oil sales a boost in sales by advertising a scientific study that showed the health benefits of the product.
Services[edit]
Block & DeCorso is a full-service agency and provides:
- Brand Building
- Marketing Research & Strategy
- Advertising – Print, Broadcast, Digital
- Direct Marketing
- Packaging / POP / Point of Sale
- Corporate Identity
- Public Relations
- Internet / Intranet
- Incentive Marketing
- Media Planning & Placement
Company details[edit]
- Founded: 1969
- Location: 3 Claridge Drive, Verona, New Jersey 07044
- Industry: Advertising
- Phone: 973-857-3900
- Website: blockdecorso.com
References[edit]
- ↑ Webdenda; People and Accounts of Note.The New York Times http://query.nytimes.com/gst/fullpage.html?res=9502E3DA113EF93BA1575BC0A9609C8B63
- ↑ Is your brand making a splash? Marketing trends & good ideas
- ↑ Block & Decorso, Formerly Block Advertising & Marketing, Announces Its New Corporate Name
- ↑ http://www.njrcc.org/cw/cw_mbbb.htm
- ↑ DeCorso becomes president of renamed Block & DeCorso. Nation's Restaurant News, August 28, 2006.
- ↑ Pompeian Names Bill Monroe CEO; Envisions Strong Future as It Approaches 100 Years, Business Wire, Sept 23, 2005.
External links[edit]
- New Jersey Ad Club
- North Jersey Regional Chamber of Commerce
- Pompeian Inc.
- Loan Search
- Control Group
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