Blue Ox Jerky
| Product type | Meat |
|---|---|
| Country | United States |
| Introduced | 2011 |
| Markets | United States, Canada |
| Website | blueoxjerky |
Search Blue Ox Jerky on Amazon.
Blue Ox Jerky is a brand of meat snacks including jerky, dried sausage, and deep fried peanuts. They are an American company headquartered in Troy, Michigan.[1] The company offers 23 varieties of meats including 5 assortments of fried peanuts. The Blue Ox Jerky brand started in January 2011 and launched their website in the beginning of July of that same year.[2] The company is popular for its assortment of jerky which includes buffalo, turkey, elk, venison, beef and pork.[3]
Advertising campaign
Soon after the site launched, Blue Ox Jerky introduced Saul Bunyan as one of the lesser known brothers of lumberjack legend Paul Bunyan.[4] The fictional story explains that the brand's name began as a wager between Saul and the Jürke brothers for a blue ox. During this wager, an accidental fire in a barn yard with the mixture of beef and spices created the first piece of Blue Ox Jerky.
Slogan
Our jerky punches gas station jerky in the face. (2011–Present)
Products
- Original Smoked Beef Jerky, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. MSG free.[5] Spiciness: Mild.
- Cherry Maple Beef, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. MSG free [6]Spiciness: Mild.[7]
- Honey BBQ Turkey, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Contains MSG. [8]Spiciness: Mild.
- Honey Pepper Bacon Sausage , sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Contains MSG. [9] Spiciness: Mild.
Meat content
Original Smoked Beef Jerky is generally made with 28g of beef meat and Original Hunters Sausage is made from 38g of pork meat per 3 link serving size.
Fat content
- Smoked Beef Jerky Original is 1% fat.
- Beef Jerky Cherry Maple Beef is 1% fat.
- Turkey Honey BBQ Turkey is 1% fat.
- Sausage Honey Pepper Bacon Sausage is 14% fat.
See also
- Jerky
- Paul Bunyan
- List of brand name snack foods
References
- ↑ "Troy's Blue Ox Jerky creates 6 jobs with online start-up". Metromode. April 5, 2012. Retrieved 2012-04-05.
- ↑ "Blue Ox". Trademarkia. July 29, 2011. Retrieved 2012-03-22.
- ↑ "Blueoxjerky.com Announces Four New Tasty and Unique Jerky Products That Are Now Available" (Press release). Yahoo News. July 29, 2011. Retrieved 2012-03-22.
- ↑ "Blue Ox Jerky Co - Peppercorn Smoked Beef". Best Beef Jerky. March 30, 2012. Retrieved 2012-04-04.
- ↑ "Archived copy". Archived from the original on 2014-07-17. Retrieved 2014-09-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ "Archived copy". Archived from the original on 2016-03-04. Retrieved 2014-09-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ Blue Ox Jerky Cherry Maple Beef Jerky Review - Perfect Score? (HD). YouTube. April 1, 2012. Retrieved 2012-04-04.
- ↑ "Archived copy". Archived from the original on 2014-08-14. Retrieved 2014-09-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ "Archived copy". Archived from the original on 2014-08-17. Retrieved 2014-09-26. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link)
External links
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