Boat Lifestyle

Boat logo

BoAt (legal name "Imagine Marketing India") is an India based manufacture company that deals mainly in audio equipments. The brand started in 2016 with an extensive products catalog of headphones, earphones, speakers, travel chargers & premium cables. The brand has been gaining traction while riding the waves of Nirvana in the Audio Electronics sector. The average boAthead is prevalent across a number of categories.

Major Product Categories

• Wireless earbuds
• Wireless headphones
• Wired headphones
• Wireless Speakers
• Home theatres
• Wearable devices
• Mobile accessories

Co-founders

BoAt was co-founded by Aman Gupta and Sameer Ashok Mehta.

Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands including JBL, Harman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market.

Sameer Ashok Mehta is co-founder of BoAt. Mehta had entrepreneurial and executive leadership experience prior to co-founding BoAt. He is an owner of Redwood Interactive, which distributes computer gaming hardware and peripherals under the Redgear brand. Mehta is also director at Kores India, a business owned by his family. Mehta was appointed to his directorship at Kores India Limited in February 2010.

Non-executive director(s)

Kanwaljit Singh joined the company's board of directors in April 2018. Singh is managing partner of Fireside Ventures, which led a ₹60,000,000 (approximately $900,000 USD) equity funding round in BoAt. The round was not announced until early May 2018.

References

Website: www.boat-lifestyle.com

Founded: 2016

Origin Country: India

Founder: Aman Gupta

Co-founder: Sameer Ashok Mehta

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