Born Fitness
Born Fitness is an online fitness and nutrition coaching platform developed by New York Times best-selling author and former Men’s Health fitness editor Adam Bornstein.[1][2] The company provides personalized fitness and nutrition coaching to clients while also fact-checking the latest health news to ensure the continued development of their fitness programs.[3][4] Born Fitness has helped over 50 million people through published content and coaching.[5][6][7]
Founding[edit]
Bornstein founded Born Fitness after realizing his work as a researcher at the University of Colorado and University of Florida was unfulfilling. He pivoted to focus on his writing and desire to help people. Bornstein worked for Men’s Health and Livestrong before founding his own company.[8][9][10]
Bornstein’s goal in founding Born Fitness was to “drown out the noise and simplify the approach to wellness.” Born Fitness advises clients on nutrition, physical activity, and lifestyle. Staff frequently address the latest headlines in health news to help clients focus on the big picture. This philosophy also informs the concierge coaching style of Born Fitness. Each client has access to three coaches at the same time: one for fitness, one for nutrition and one for lifestyle, accountability and consistency. Despite the large and growing community surrounding Born Fitness, Bornstein prides himself on knowing every client by name.[11][12] Explaining the inaccuracies or exaggerations behind popular health media, like the infamous 7-minute-workout,[4] is vital to Bornstein’s philosophy of teaching self-belief.[13][3]
See also[edit]
References[edit]
- ↑ "Best Sellers: Advice, How-To & Miscellaneous". Nytimes.com. The New York Times. 5 May 2013. Retrieved 25 March 2016.
- ↑ "Adam Bornstein". Muscleandfitness.com. Muscle & Fitness. Retrieved 1 October 2016.
- ↑ 3.0 3.1 "Interview with Adam Bornstein of Born Fitness". Nutritionstripped.com. McKel Hill. Retrieved 28 September 2016.
- ↑ 4.0 4.1 "7-Minute Workout: Fact vs. Fiction". NBCNews.com. National Broadcasting Company. Retrieved 26 September 2016.
- ↑ "The Best Health and Fitness Sites for Women". Shape.com. Shape Magazine. Retrieved 29 September 2016.
- ↑ "Bloggers making a difference in fitness, health, and happiness". Statesman.com. Statesman Magazine. Retrieved 28 September 2016.
- ↑ "About Born: The Hustle". BornFitness.com. Born Fitness. Retrieved 1 October 2016.
- ↑ "Adam Bornstein: Born to Help Millions Achieve Their Health & Fitness Goals". SuperStrengthShow.com. Super Strength Show. Retrieved 30 September 2016.
- ↑ Tim Ferriss (April 15, 2013). "How a First-Time Author Got a 7-Figure Book Deal". FourHourWorkWeek.com. Tim Ferriss. Retrieved 31 March 2016.
- ↑ "Demand Media Appoints Fitness Expert, Adam Bornstein, as LIVESTRONG.COM's Editorial Director". DemandMedia.com. Demand Media. Retrieved 30 March 2016.
- ↑ "Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views". FourHourWorkWeek.com. The Tim Ferris Show. Retrieved 30 September 2016.
- ↑ "Adam Bornstein Talks Health Mistakes, Personalized Solutions, & the Born Fitness Family". The Path: Fitness & Lifestyle Journey. Wellpath. Retrieved 30 September 2016.
- ↑ "The reason you're not making progress". Visceral Shift. VisceralShift. Retrieved 30 September 2016.
External links[edit]
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