BorrowMyDoggy
| Private | |
| ISIN | 🆔 |
| Industry | Peer-to-peer pet care |
| Founded 📆 | 2012 |
| Founder 👔 | Rikke Rosenlund |
Area served 🗺️ | United Kingdom |
| Members | |
Number of employees | |
| 🌐 Website | [1](https://www.borrowmydoggy.com) |
| 📇 Address | |
| 📞 telephone | |
BorrowMyDoggy is a United Kingdom–based peer-to-peer dog care platform founded in 2012 by Rikke Rosenlund. The company has been described in national media as part of the wider sharing economy, connecting dog owners with local volunteers for dog walking, sitting, and companionship.
History
BorrowMyDoggy was founded in London in 2012. National newspapers have attributed the idea to Rosenlund’s experience caring for a neighbour’s dog. The Telegraph first discussed the service in 2014 as an example of the United Kingdom’s growing sharing economy.[1]
In 2016, the Financial Times profiled the company under the headline "The sharing dogonomy", placing it within the broader context of peer-to-peer services.[2] Technology and business publications later cited the platform when discussing the application of sharing economy models to pet care.[3][4]
During the COVID-19 pandemic, BorrowMyDoggy was referenced in national reporting on social isolation, companionship, and increased interest in dog-sharing arrangements. The Times and The Telegraph covered the platform in articles examining how people sought companionship and alternatives to traditional pet care during lockdowns.[5][6]
Subsequent reporting has examined the platform in the context of student well-being, rising kennel and daycare prices, and changing attitudes towards pet ownership.[7][8][9][10]
Business model
BorrowMyDoggy operates as a subscription platform connecting dog owners with local borrowers. Media coverage has noted its use of identity checks, insurance cover, and profile matching as part of how the service functions.
Funding
The company received early backing from Seedcamp, a London-based seed-stage venture capital fund.[11]
References
- ↑ "Putting Britain at the heart of the sharing economy". The Telegraph. 14 December 2014.
- ↑ "The sharing dogonomy". Financial Times. 30 September 2016.
- ↑ "Welcome to the yap economy". Wired. 23 September 2017.
- ↑ "The Future Of Stuff Is Shared Or Rented". Forbes. 14 October 2019.
- ↑ "I was lonely in lockdown so I borrowed a dog. Did she save me?". The Times. 5 November 2020.
- ↑ "Can I borrow your pet? Dog sharing booming in lockdown". The Telegraph. 24 May 2020.
- ↑ "BorrowMyDoggy: Why I pay to walk someone else's pet". The Times. 20 October 2020.
- ↑ "Dog sitting helping stressed and isolated Bristol students". BBC News. 7 April 2024.
- ↑ "How BorrowMyDoggy became one of lockdown's hottest trends". New Statesman. 20 September 2021.
- ↑ "Why pet owners are in the grip of rising doggy daycare prices". The Times. 14 June 2024.
- ↑ "Here's what early and seed-stage investor Seedcamp's portfolio looks like". City A.M.. 24 January 2016.
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