Brand New Vision Ltd.
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Brand New Vision Ltd. is a fashion NFT sales and community platform that onboards fashion brands and designers to Web 3.0 enabled digital environments which are gaining popularity as the metaverse. The Hong Kong-based company offers 3D product creation, tokenisation, community building and a decentralised marketplace to facilitate the access and activity around fashion NFTs launched on its platform[1]. Fancying themselves as the Farfetch of digital fashion [2] it positions itself as a hub that makes it easy for brands and designers to connect to the metaverse and ease-of-discovery of fashion NFTs and their utility to individuals enthusiastic about NFTs and the emerging Web3.0 world.
Brand New Vision Ltd. was formally established in April 2021, although it had been in the works 3 years prior. They claim to take a fashion-first approach, with their platform being a technological solution for the traditional fashion industry. Their core team comprises individuals that have been working for the past few decades with luxury, streetwear, sporting, and action wear brands covering all aspects of the fashion retail business. They operate a website that lists and promotes limited edition pieces of tokenised digital fashion items[3] that can be displayed in a digital wardrobe and connects the owners to real world and digital world perks and experiences.
References[edit]
- ↑ Navlakha, Meera (20 July 2021). "These are the tech disruptors shaking up the fashion industry". Vogue India.
- ↑ Bauck, Whitney (25 August 2021). "Immaterial gains: the NFT boom comes for fashion". Financial Times.
- ↑ Salonga, Bianca (Oct 28, 2021). "Are Designer NFTs And Digital Clothing The New Chic?". Forbes.
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