Brightpick
Brightpick is an American technology company specializing in AI-powered robotics solutions for warehouse automation. The company's headquarters are located in Erlanger, Kentucky.
Brightpick provides autonomous robots and related software aimed primarily at automating order picking, storage, and dispatch operations within warehouses. Its technology is utilized by retailers, grocers, and medical distributors in North America and Europe.
History
Brightpick was established in 2021 as a spin-off from Photoneo, a company specializing in 3D machine vision and software, which was acquired by Zebra Technologies in 2025. Brightpick has raised approximately $60 million from investors including Pavel Baudiš (co-founder of Avast), Miroslav Trnka (co-founder of ESET), Credo Ventures, and Earlybird.
Technology
Brightpick holds over 20 patents related to robotics systems, navigation, and software architecture. The company’s technology comprises various robotic systems and software designed for warehouse logistics automation:
Autopicker: A mobile robot that autonomously navigates warehouses, retrieves storage totes, and picks individual items directly using onboard vision systems.
Giraffe: A mobile robot for accessing high-density vertical storage, capable of retrieving totes from shelves up to 6 meters high.
Retriever: A simplified transport robot designed for goods-to-person workflows, primarily used for moving totes without robotic picking capabilities.
Dispatcher: Automates tasks such as order consolidation, buffering, and dispatch.
Brightpick’s robots are managed by Intuition, software that coordinates inventory management, robot workflows, and task allocation through real-time warehouse modeling.
Awards and recognition
Brightpick has received industry awards recognizing innovation in robotics and logistics:
LogiMAT Best Product Award (2024) for the Autopicker robot."Brightpick Autopicker Wins Best Product Award at LogiMAT". Brightpick. 2024.
IFOY Best in Intralogistics (2024) certificate awarded by the International Intralogistics and Forklift Truck of the Year Awards."IFOY Awards 2024 – Best in Intralogistics". IFOY.[permanent dead link]
E-commerce Germany Award (2024) for Best Fulfillment and Optimization Solution."Brightpick Fulfillment Solution Award". Brightpick. 2024.[permanent dead link]
RBR50 Robotics Innovation Award (2024) for Application of the Year."Autopicker Wins RBR50". The Robot Report. 2024.[permanent dead link]
Media coverage
Brightpick’s robotics solutions have been featured in various industry publications focused on robotics, artificial intelligence, and warehouse innovation."AI and Robotics in Warehousing". MHWmag.[permanent dead link]"Industrial Tech 2025". Sifted."Innovation Award for AI & WMS". Supply Chain Movement.[permanent dead link]
External links
References
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