Brownwashing

Brownwashing (a compound word modelled on "whitewash") is a form of spin in which deceptively used to promote the perception that an organization's aims or values are socially moral, positive and creating a positive impact on society, while the organization actual activities are creating a negative impact on society. Brownwashing often comes in the form of companies creating partnerships with value-based organizations such as NGOs, providing pro-bono services or sitting on their Board of Directors, while at the same time conducting activities that are contrary to the aims of these organizations. By partnering with value-based organizations, companies can build up their brand and reputation, piggybacking on the value-based organizations positive image in the wider society.

Brownwashing

This article "Brownwashing" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Brownwashing. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

---