Bulgar : Boses ng Pinoy, Mata ng Bayan
 | |
Formerly | Bulgar Magazine |
|---|---|
| Tabloid (newspaper format) | |
| ISIN | 🆔 |
| Genre | Press |
| Founded 📆 | December 2, 1990 |
| Founder 👔 | MVRS ( Maximino, Victoria, Rainier Sison ) |
| Headquarters 🏙️ | , 538 Bulgar Bldg. Quezon Avenue, Quezon City, Philippines |
Area served 🗺️ | |
Key people | Mr. Rainier E. Sison - President
Mrs. Leonida B. Sison, CPA - CEO Mr. Maxim Ryan B. Sison - Executive Publisher |
| Owner | Sison's Publishing House, Inc. |
| Members | |
Number of employees | |
| 🌐 Website | https://www.bulgaronline.com |
| 📇 Address | |
| 📞 telephone | |
Bulgar is a printed newspaper (tabloid) in the Philippines with the widest reach and highest readership percentage based on the Nielsen[1] Philippines report findings. At present, relentless in its thrust of delivering the most balanced, reliable and unbiased news, current events, opinions, the latest in entertainment, sports articles and serious editorial columns. One of the daily Filipino tabloid publication located in the Philippines. Aside from being one of the most credible source of top stories and entertainment news, also is one of the most favorite newspaper of the Filipino family. It maintains a roster of reputable, competent and well-known columnists and correspondents and holds the title of "highest circulated newspaper with over 600,000 copies daily nationwide". Was first published on December, 1990 by the Sison's Publishing House, Inc. Alongside, the company also published another title, Chism. Both were weekly editions which focused mainly on entertainment and local show business. On December 2, 1991, the company decided to make a more serious daily newspaper. It stopped the publication of Chism and concentrated on the circulation and marketing . It was in 1996 when gained unprecedented popularity in the market nationwide. With hard work, sacrifice, continuous innovation and support from its loyal readers, was able to find its way into the heart of the Filipinos and managed to stay strong amidst fierce market competition. Determined to maintain its leadership in the market and its direction is towards widening its reach by adapting the digital platform. Level-up newspaper’s social media interaction with loyal readers and followers while it serves as a new platform for advertising and media buyers. There’s no stopping in making its presence felt all over the country. It continues to dominate the market because of its superb quality and credibility. The Filipino readers appreciated and loved the newspaper that soon it was deemed as “Boses ng Pinoy, Mata ng Bayan”.
History[edit]
BULGAR MAGAZINE
MVRS (Maximino, Victoria, Rainier Sison) Publications, Inc., entered the local media industry through the publication of Bulgar Magazine on
December 2, 1990[2]. The release of this magazine which was all about movies, celebrities, entertainment and showbiz gossip, had a printing order of 10,000 copies and had a cover price of Php10.00 only. Bulgar magazine had only 25 magazine dealers distributing in Metro Manila. This magazine was available only at magazine stands and was
not peddled by the newsboys like newspapers.
The high cost of printing magazines, particularly its colored covers, and the uncertain market for magazines forced MVRS to stop publishing but instead, to convert Bulgar magazine to Bulgar tabloid newspaper.
BULGAR TABLOID
Exactly after one year of Bulgar Magazine, the Bulgar tabloid[3] was introduced to the public on December 2, 1991. Bulgar tabloid’s cover price started Php 1.50 per copy with 8 pages coming out from Monday to Sunday.
However, Bulgar tabloid, with its widest circulation, had been acknowledged by the advertising agencies as an ideal print medium in reaching a wider mass base. As such, these advertisers/advertising agencies were the ones who approached Bulgar and offered their advertising businesses.
Consequently, Bulgar management agreed to allocate more spaces for advertisements, making Bulgar a 16-page tabloid. December 2005, management amended its policy of having no advertisement on the front page by agreeing to have a “footer advertisement (a two inch x 7 column banner ad) placed at the bottom of the front page.
This is actually a high cost ad which is contracted on a daily ads and on a yearly basis.
AMENDED ARTICLES OF INCORPORATION
Last September 11, 2010, the company’s name was changed from MVRS Publications, Inc. to Sison’s Publishing House, Inc. Likewise changed is the registered address from 534 Quezon Avenue, Quezon City to 538 Quezon Avenue, Quezon City. Both changes in the company’s name and address were approved by the Securities and Exchange Commission (SEC) last November 8, 2010
External links[edit]
References[edit]
- ↑ "Nielsen Philippines Certification", Nielsen Philippines issued figures, from Nielsen Media Index, Consumer and media study from Q4 2012-2016, Q2 2017, 2017-08-02, retrieved 2017-09-11
- ↑ "Bulgar media ownership". Vera Files Philippines ownership report. 2017-10-11.
- ↑ Press, Bulgar (2017-11-10). "Bulgar tabloid issues". Bulgar Tabloid Frontpage. Retrieved 2019-02-08.
This article "Bulgar (Tabloid)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Bulgar (Tabloid). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
