Burger King Kingdom
| Agency | JWT |
|---|---|
| Client | Burger King |
| Release date(s) | 1976-1989 |
The Burger King Kingdom is a fantasy world associated with Burger King restaurants.
History[edit]
Introduced in 1976, the Burger King Kingdom was Burger King's answer to McDonaldland, the setting for characters created in the commercials made by Burger King's rival McDonald's during the mid-1970s.[1] By 1989, the Burger King Kingdom characters were phased out in favor of the BK Kids Club Gang.[2]
Starting in 2003, the Burger King began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal.
Characters[edit]
- The Burger King (portrayed by Dick Gjonola) - A bearded king that ruled the Burger King Kingdom.[3][4]
- Sir Shake-A-Lot (played by Bob Lydiard)[5] - A knight that wears armor made of BK Cups and has a craving for milkshakes. Sir Shake-a-lot always shivers because he drinks milkshakes so much he is always cold. Sir Shake-A-Lot's voice can be heard in the 2006 Burger King video game Sneak King commenting, "The King! He's so sneaky!"
- The Burger Thing (voiced by Frank Welker) - A large hamburger puppet designed to look like a 3-D painting.
- The Duke of Doubt (portrayed by James Harder) - A duke who is the Burger King's nemesis who constantly doubted the King's magic.
- The Wizard of Fries (voiced by Tress MacNeille) - A robot powered by the french fries in its glass dome head. It can "multi-fry" where it takes a single french fry and duplicates it endlessly.
See also[edit]
- Burger King advertising
- McDonaldland
- The Subservient Chicken
References[edit]
- ↑ Gonzalez, Sef (2019). "Operation Phoenix". All about the Burger: A History of America's Favorite Sandwich. Mango Media. ISBN 9781633539631. Search this book on
- ↑ Fornell, Claes (2007). "Giants with Little Customer Satisfaction, But Still Doing Well". The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. Palgrave Macmillan. ISBN 9780230608627. Search this book on
- ↑ "Richard Joseph Gjonola". Saukvalley.com. Retrieved April 11, 2017.
- ↑ Lenz, Harris (2010). Obituaries in the Performing Arts, 2009: Film, Television, Radio, Theatre, Dance, Music, Cartoons and Pop Culture. McFarland & Company. p. 205. ISBN 9780786441747. Search this book on
- ↑ Curtright, Bob (August 22, 1980). "This actor's vocal in his work". Knight-Ridder News Service. Retrieved 26 July 2020.
External links[edit]
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