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BuyMyFace

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BuyMyFace
BuyMyFace logo
Type of site
Fundraising website
Available inEnglish
Created by
  • Ross Harper
  • Edward Moyse
Revenue£3.5 thousand+
Websitewww.buymyface.com
CommercialYes
Launched1 October 2011; 9 years ago (2011-10-01)
Current statusOffline

BuyMyFace was a website created by University of Cambridge graduates, Ross Harper and Edward Moyse, to pay off their combined student debt of £50,000.[1] The website contained an online calendar where each day of the year could be purchased for the purposes of advertising. On each purchased day, Harper and Moyse painted a logo (or alternative image) onto their faces and uploaded portrait pictures to the homepage of BuyMyFace.com, adding a link to the advertiser's website and including a short piece of text about them.

The 366-day project began on October 1, 2011, the summer after Harper and Moyse graduated.[2] In its first ten days, the website earned over £3,500 in revenue.[1] As the website gained popularity, its web traffic increased to 7,000 unique hits per day.[3][4]

In the first 8 months since its creation, BuyMyFace was featured in over 400 news articles worldwide.[citation needed]

See also[edit]

  • Crowd funding
  • Place (Reddit)
  • The Million Dollar Homepage

References[edit]

  1. 1.0 1.1 "Graduates Paint Company Logos on Their Heads to Pay Off Student Debt", The Mail Online, 20 October 2011. Retrieved on 14 July 2012.
  2. "In-debt graduates sell advertising space on their faces", BBC News, 19 October 2011. Retrieved on 14 July 2012.
  3. "Students turn human billboards to pay off debts in Britain", InterAksyon, 16 July 2012. Retrieved on 14 July 2012.
  4. Grimston, Jack (4 Mar 2012). "We're no mugs, we've sold our faces". The Sunday Times. Retrieved 19 Jul 2018.


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