Type of site
|Launched||1 October 2011|
BuyMyFace was a website created by University of Cambridge graduates, Ross Harper and Edward Moyse, to pay off their combined student debt of £50,000. The website contained an online calendar where each day of the year could be purchased for the purposes of advertising. On each purchased day, Harper and Moyse painted a logo (or alternative image) onto their faces and uploaded portrait pictures to the homepage of BuyMyFace.com, adding a link to the advertiser's website and including a short piece of text about them.
The 366-day project began on October 1, 2011, the summer after Harper and Moyse graduated. In its first ten days, the website earned over £3,500 in revenue. As the website gained popularity, its web traffic increased to 7,000 unique hits per day.
In the first 8 months since its creation, BuyMyFace was featured in over 400 news articles worldwide.
- Crowd funding
- Place (Reddit)
- The Million Dollar Homepage
- "Graduates Paint Company Logos on Their Heads to Pay Off Student Debt", The Mail Online, 20 October 2011. Retrieved on 14 July 2012.
- "In-debt graduates sell advertising space on their faces", BBC News, 19 October 2011. Retrieved on 14 July 2012.
- "Students turn human billboards to pay off debts in Britain", InterAksyon, 16 July 2012. Retrieved on 14 July 2012.
- Grimston, Jack (4 Mar 2012). "We're no mugs, we've sold our faces". The Sunday Times. Retrieved 19 Jul 2018.
- "Helen Edwards: Buy My Face's lesson in brand charm". Retrieved 2018-07-20.
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