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Buzzsumo

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Buzzsumo
Type of businessPrivate
Type of site
Digital Market Intelligence
Founded2014; 7 years ago (2014)[1]
HeadquartersBrighton, U.K.
Area servedInternational
Founder(s)James Blackwell, Henley Wing Chiu, Stephen Walsh
Key peopleHenley Wing Chiu (Co-Founder, CTO), Steven Rayson (Director), Marvin Dylan (Director), James Blackwell (Co-Founder)[2]
IndustryAdvertising, Information technology
WebsiteBuzzSumo.com
Alexa rankIncrease 26,188 (Global, May 2020)[3]
RegistrationOptional
Launched2014
Current statusOnline

BuzzSumo is a software as a service (SaaS) company based in Brighton that sells marketing subscriptions.[4] The services provided by Buzzsumo can help marketing researchers to prepare competitive reports, based on the following criteria:


  • Discover what people are sharing online
  • Analyze what topics, and content are trending
  • Get content alerts through watch-list subscription
  • Discover where competitors generate most leads and traffic
  • Analyze competitors content, domain referrals and back-links

This tool can be a strategic asset in any company interested to refine their online strategy, in particular learning what their competitors are doing, what works and does not, so they can continuously improve their presence in the market.

For example, through social media influencers, a company can amplify brand awareness and promote products, to leads and customers. Trending articles are also a way to stay on top of the latest news, and may help the company to stay relevant in the market. BuzzSumo shows what is going up and down in real-time.[5] [6] [7] [8]

History[edit]

Brandwatch acquired BuzzSumo in October 2017.[9]

See also[edit]

  • Google Analytics
  • Alexa Internet
  • comScore

References[edit]

  1. https://beta.companieshouse.gov.uk/company/08854839
  2. https://beta.companieshouse.gov.uk/company/08854839/officers
  3. "buzzsumo.com Site Info". Alexa Internet. Retrieved May 20, 2020.
  4. https://www.searchenginewatch.com/2014/06/23/buzzsumo-the-heavyweight-of-content-discovery/
  5. https://www.capterra.com/p/177181/BuzzSumo/
  6. https://uk.pcmag.com/cloud-services/79130/buzzsumo-agency
  7. https://sourceforge.net/software/product/BuzzSumo/
  8. https://www.forbes.com/sites/joeescobedo/2017/07/17/how-to-create-valuable-content-with-a-strong-voice-tips-from-shopify-buzzsumo-twg-tea/amp/
  9. "Brandwatch adds more content intelligence by buying BuzzSumo". MarTech Today. 2017-10-11. Retrieved 2020-06-11.

Category:Web analytics


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