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Bynder

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Bynder
Software
ISIN🆔
Industry
Founded 📆2013 (2013)
Founders 👔Chris Hall, Roland Keijzer, Stefan Pelders
Headquarters 🏙️, ,
NL
Area served 🗺️
Members
Number of employees
🌐 Websitewww.bynder.com
📇 Address
📞 telephone

Bynder is a Dutch software company that offers a digital asset management (DAM) service. Bynder was founded in 2013 by Chris Hall, Roland Keijzer and Stefan Pelders. The company’s cloud based digital asset management platform offers brands a way to find, share and use digital files at any time and from anywhere.[1][2] It is headquartered in Amsterdam.

Bynder has offices in the Netherlands, United Kingdom, United States, Spain, Australia[3] and UAE. Notable clients are Puma, Spotify and Groupon.[4]

History[edit]

Founding and early years[edit]

The founders were colleagues within software development agency, LabelA.[5][6] While working there, they realized the need for a way to store, organize and share digital files with their clients. They decided to meet this need and created Bynder as a stand-alone software solution in 2013.[7]

Recent years[edit]

In August 2016 the company secured a €20 / $22.2 million Series A funding from Insight Partners.[8]

Since 2015 Bynder has been organizing Onbrand, a brand marketing conference taking place in Amsterdam.[9]

Mergers and acquisitions[edit]

In April 2014, Bynder acquires LumaCloud LLC and expands to Boston, USA.[10] In April 2015, Bynder acquired Social Express, a social media analytics reporting tool.[11]

In February 2018, Bynder acquired Shutterstock's digital asset management business WebDam for a fee of $49.1 million.[12][13]

In June 2020, Bynder acquired We Adapt, a video creation and templating platform.[14]

In March 2022, Bynder acquired GatherContent, a content operations platform.[15][16] At the end of 2022 a deal was signed by Thomas H. Lee Partners to acquire Insight Partners’ stake in Bynder for an estimated company value of $600M.[17]

In September 2023 Bynder acquires EMRAYS (AI based search provider) for an undisclosed amount.[18]

References[edit]

  1. "Startup Founder Chris Hall". 2 June 2017. Retrieved 2 November 2022.
  2. "Bynder Features". G2. Retrieved 2 October 2023.
  3. "Bynder Announces First Local Office In Melbourne". B&T. 7 July 2022. Retrieved 16 March 2023.
  4. "The State of B2B Netherlands Tech in 2019". 26 June 2016. Retrieved 4 October 2022.
  5. "The journey of a SaaS CEO with Chris Hall, CEO at Bynder". Archived from the original on 2 November 2022. Retrieved 2 October 2023.
  6. "Bynder - About us page". Retrieved 3 August 2022.
  7. "How Chris Hall shaped Bynder's success on the global SaaS landscape". 2 June 2017. Retrieved 2 November 2022.
  8. "Bynder bound for branding automation growth with €20M in Series A funding". Silicon Canals. 11 August 2016. Retrieved 3 August 2022.
  9. "OnBrand '15". All Conferences. Archived from the original on 20 February 2020. Retrieved 2 October 2023.
  10. "Amsterdam's Bynder Is Bringing Its Cloud-Based Brand Portals to the U.S." Yahoo. 30 April 2014. Retrieved 26 January 2023.
  11. "Belgische starter SocialExpress overgenomen". Data News. 16 April 2015. Retrieved 26 January 2023.
  12. "Bynder Announces Strategic Acquisition of Webdam for $49.1 Million". Martech Series. 16 February 2018. Retrieved 3 August 2022.
  13. "Bynder's Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate". Forrester. 16 February 2018. Retrieved 2 October 2023.
  14. "Bynder Acquires Video Content Management Platform We Adapt". Retail TouchPoints. 3 June 2020. Retrieved 10 August 2022.
  15. "Digital asset management platform Bynder acquires GatherContent". Martech. 3 March 2022. Retrieved 10 August 2022.
  16. "Bynder Acquires Content Operations Platform GatherContent". Martech. 9 March 2022. Retrieved 26 January 2022.
  17. "Bynder receives majority investment from THL; PE firm acquires Insight Partners' stake in Dutch startup". Martech. 31 December 2022. Retrieved 4 January 2023.
  18. "Bynder Acquires EMRAYS". Martech. 20 September 2023. Retrieved 2 October 2023.


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