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Bynder

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Bynder
Type
Private
IndustryDigital asset management
Founded 📆2013
Founder 👔Chris Hall
Headquarters 🏙️,
Amsterdam
,
Netherlands
Area served 🗺️
Members
Number of employees
Websitewww.bynder.com
address
telephone

Bynder is a digital asset management company based in Amsterdam, Netherlands.[1][2][3] It was founded by in 2013 by Chris Hall.[4] It has offices in Boston, London, Barcelona, Rotterdam and Dubai.[5][6] It was named as one of the 50 Deloitte Fast Rising Star in 2015.[1]

History and overview[edit]

Bynder was founded in 2013 by Chris Hall and his business partners, Roland Keijzer and Stefan Pelders as a solution of their SaaS development agency, “Label A”, that needed an easy download page for press communications.[7] In August 2016, the company received its series A funding of €22 million from Insight Partners to use it for international growth and product development.[8] They published their free version Digital Asset Management (DAM) software in July, 2017. The software called Orbit, is based on artificial Intelligence allowing up to 100 GB of storage before without premium subscription.[9] The company is focused on facilitating collaboration of digital assets for organizations in B2B sectors. It provides a suite of digital tools to facilitate content control with a view to maintaining brand consistency, marketing orchestration and creative asset management. The company currently has around 250,000 customers, which include Spotify, Puma, Canon, and Five Guys. [10]

In February 2018, Bynder acquired Webdam, the digital asset management service of the American company Shutterstock for $49.1. Through the acquisition, the company expanded its services to California and its neighboring area. [11] In October 2019, the company announced its new tools named “Digital Brand Templates” as well as their brand guidelines, which allowed the marketers to produce digital assets like banners, social media ads, and other marketing materials without the need for any professional designer.[10]

It was the winner of 2019 Best in Biz awards in customer service category. [12] In January 2020, Bynder moved its US headquarter to Seaport District from Boston.[13]

February 2020 Report[edit]

In February 2020, Bynder conducted research on brand automation. The study reported that 24% marketers in the world believe that Artificial Intelligence has a positive impact on Marketing. 23% of marketers surveyed believe branding can not be automated at all.[14]

References[edit]

  1. 1.0 1.1 "Bynder announces tech industry Veteran Bert van der Zwan as new CEO to lead the next phase of growth". Silicon Canals. 2019-10-18. Retrieved 2020-02-27.
  2. "Being 'on brand': Consistency and personality rule at Bynder's 'OnBrand 16' conference in Amsterdam". The Drum. Retrieved 2020-02-27.
  3. "Bynder 'meest kansrijke tech start-up' van Nederland". RTL Nieuws (in Nederlands). 2015-10-12. Retrieved 2020-02-27.
  4. Boland, Hannah (2019-05-17). "Inside Amsterdam's push to steal London's tech crown". The Telegraph. ISSN 0307-1235. Retrieved 2020-02-27.
  5. "Bynder acquires digital asset management service Webdam from Shutterstock for $49.1M". TechCrunch. Retrieved 2020-02-27.
  6. Walrath, Rowan (3 February 2020). "Inside Bynder's American HQ in the Seaport". Unknown parameter |url-status= ignored (help)
  7. "Bynder: interview and video | I amsterdam". www.iamsterdam.com.
  8. "Insight Venture Partners' €20 million funding puts Bynder's branding automation on the map". The Drum.
  9. "Bynder announces free version of its Digital Asset Management (DAM) software". MarTech Today. July 26, 2017.
  10. 10.0 10.1 "Bynder launches two new branded content features". ClickZ. October 9, 2019.
  11. "TechCrunch is now a part of Verizon Media".
  12. "Winners list". www.bestinbizawards.com. 2019. Retrieved 2020-03-14.
  13. "Office envy". www.americaninno.com. Retrieved 2020-03-14.
  14. "Only 24% Marketers Believe AI has a Positive Impact on Marketing, Reports Bynder". www.martechadvisor.com.


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