Campaign Manager 360
Campaign Manager 360 is an advertising tool developed by Google and is part of the Google Marketing Platform. Its primary functions include configuring advertising campaigns as an ad server and subsequently tracking the progress of advertising campaigns.
Type of site | Digital advertising |
|---|---|
| Owner | |
| Website | https://www.google.com/dfa/trafficking |
| Commercial | Yes |
| Registration | Required |
Functionality
Campaign Manager 360 serves two primary functions: ad serving and advertising tracking.
Ad serving involves placing advertisements and configuring advertising campaigns. Campaign Manager provides marketers with additional inventory compared to Google Ads' standard offerings, including additional options for brand safety settings, ad scheduling, creative rotation configuration, and advanced targeting capabilities, among others.
Ad tracking involves monitoring the effectiveness of advertising campaigns. Campaign Manager 360 enables advertisers to access more comprehensive reports than those available in standard Google advertising dashboards. Information about campaign performance is presented in the following categories:
- Placement,
- Effective frequency,
- Creatives,
- Viewability,
- Social-demographic audience metrics,
- Display time, and more.
Campaign Manager also allows for tracking deferred, post-view, and cross-device conversions, which means conversions made by users who only saw the advertisement but did not immediately click on it.
Access
Access to Campaign Manager 360 is granted to certified specialists who have undergone training from Google and passed the exam on the Skillshop platform. Advertising agencies can also undergo company-level certification if they have a sufficient number of certified specialists on their team and provide Google with examples of using the tool in services for clients.
Advertisers can gain access to Campaign Manager 360 by hiring certified specialists or by partnering with certified agencies.
See Also
- Google Marketing Platform
- Display & Video 360
- Digital display advertising
- Digital marketing
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