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Candu.ai

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Candu.ai
Startup
ISIN🆔
IndustryPlatform as a service
Founded 📆2018; 8 years ago (2018)
Founder 👔
Headquarters 🏙️San Francisco, California
Area served 🗺️
Members
Number of employees
Approximately 20 (2022)
🌐 Websitehttps://www.candu.ai/
📇 Address
📞 telephone

Candu.ai (or Candu) is a San Francisco-based tech startup that aims to be a leader in the no-code development platform movement. Candu designs and markets a native no-code UI component builder that enables teams to create personalized user experiences (UX), thus bridging development and communication gaps between marketing and product functions. The Candu platform is meant to rapidly refine online user experiences and minimize the chance that customers will churn to a competitor before changes can be implemented. It allows teams from across an organization to continuously and independently build the UI components required for feature adoption, user onboarding, and product announcements. Changes are executed directly in the core application and without coding.

Background

The founders of Candu, Jonathan Anderson and Michele Riccardo Esposito, saw the need to provide for creative development of SaaS products, regardless of coding experience level. With a background in various aspects of SaaS, except coding, Anderson often resorted to using other software packages for routine tasks like creating emails, decks, and pop-ups. Alternately, as a product engineer, Esposito witnessed the challenge many companies face when software engineers had to choose between handling priorities for the product roadmap and supporting customer success teams.

Platform

The Candu platform enables a type of web development concept, specifically for SaaS, which allows both non-programmers and programmers to create applications using a graphical user interface, instead of writing code. Through a selection of customizable templates and a drag-and-drop editor, Candu equips users with the ability to build, embed, and iterate both web and mobile applications. It is unique in that it can be used on top of existing SaaS products to further customize them.[1] Candu aims to create value for both engineering and no-code teams by enabling organizations to:

  • Build and edit UI components through non-technical teams
  • Free engineering resources for work on strategic projects and product roadmap tasks
  • Provide analytics concerning usage so that complex projects generate data points to allow optimization directly in the product

Features

Candu’s components:

  • Embed responsively into the page so that they blend in with ‘hard-coded’ UI features but can be updated with the Candu editor
  • Occur in line with other page elements
  • Are similar to other HTML components but can be updated with a drag-and-drop editor

Candu integrates with leading product engagement platforms, including Segment, Intercom, Pendo, Wistia, YouTube, and Vimeo.[2]

Integrations

Candu has multiple integrations:

  • Pendo: Teams can create dynamic onboarding dashboards and embed Pendo guides. This allows product and marketing teams to feature new products, solving an awareness problem. Once integrated, Candu and Pendo allow for a more relevant, less disruptive user experience.[3]
  • Segment: Leverage customer data and create personalized user experiences—like interactive checklists, dashboards, and announcements—with Candu and Segment. With Candu’s bi-directional Segment integration, non-technical teams can combine clickstream analytics with Candu’s drag-and-drop UI components to create unique user experiences in minutes. Candu seamlessly integrates with Segment—no engineering resources required.
  • Rudderstack: Candu seamlessly integrates with RudderStack—no engineering resources required.


Users can be provided dynamic content as they advance through usage stages and adopt new features. The integration enables self-service onboarding within the user experience.

History and Funding

Candu was founded in 2018 and has raised $7.5 million [4] from investors including Two Sigma Ventures, Angular Ventures, and Haystack. Candu’s technology has been adopted by companies including Adobe, Thought Industries, and Gorgias.

Candu has been named one of the top 10 companies to watch in 2022 according to London Loves Business[5]


External Links

Official website


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