Cannella Media
Corporation | |
ISIN | 🆔 |
Industry | Advertising |
Founded 📆 | 1985 |
Founder 👔 | |
Headquarters 🏙️ | Burlington, WI |
Area served 🗺️ | |
Key people | Frank Cannella |
Members | |
Number of employees | |
🌐 Website | http://cannellamedia.com/ |
📇 Address | |
📞 telephone | |
Cannella Media is an American provider of short-form, mid-form, and long-form performance-based media planning.[1] The company’s focus is new media opportunities that produce sales.[2] The company is notable as a vanguard in the DRTV industry, and is known for innovation in the direct-to-consumer media industry.[3]
History[edit]
The company was founded in 1985 by Frank Cannella, who targeted the needs of marketers in the complex media environment. Cannella worked previously with a Chicago advertising agency andthen shifted to infomercials. He relocated to Burlington, Wisconsin and in 1984, formed Cannella Response Television.[4] The company is headquartered in Burlington, Wisconsin.[5]
In 2006 the company won a Bravo! Entrepreneur Award.[6]
References[edit]
- ↑ "Cannella Media, LLC". www.cannellamedia.com. Retrieved 2021-06-30.
- ↑ http://www.drtv.com, https://www.beenverified.com
- ↑ "Cannella Response Television Acquires Media Properties Holdings". www.businesswire.com. 2016-01-28. Retrieved 2021-06-30.
- ↑ Electronic Retailer Magazine, September 2012, "Cannella Shares its Secret for Success"
- ↑ "Cannella moves to new HQ". BizTimes Milwaukee. December 6, 2011. Retrieved January 16, 2013.
- ↑ "SBT announces winners of Expo awards". BizTimes Milwaukee. March 14, 2012. Retrieved January 16, 2013.
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