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Cannella Media

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Cannella Media
Corporation
ISIN🆔
IndustryAdvertising
Founded 📆1985
Founder 👔
Headquarters 🏙️Burlington, WI
Area served 🗺️
Key people
Frank Cannella
Members
Number of employees
🌐 Websitehttp://cannellamedia.com/
📇 Address
📞 telephone

Cannella Media is an American provider of short-form, mid-form, and long-form performance-based media planning.[1] The company’s focus is new media opportunities that produce sales.[2] The company is notable as a vanguard in the DRTV industry, and is known for innovation in the direct-to-consumer media industry.[3]

History[edit]

The company was founded in 1985 by Frank Cannella, who targeted the needs of marketers in the complex media environment. Cannella worked previously with a Chicago advertising agency andthen shifted to infomercials. He relocated to Burlington, Wisconsin and in 1984, formed Cannella Response Television.[4] The company is headquartered in Burlington, Wisconsin.[5]

In 2006 the company won a Bravo! Entrepreneur Award.[6]

References[edit]

  1. "Cannella Media, LLC". www.cannellamedia.com. Retrieved 2021-06-30.
  2. http://www.drtv.com, https://www.beenverified.com
  3. "Cannella Response Television Acquires Media Properties Holdings". www.businesswire.com. 2016-01-28. Retrieved 2021-06-30.
  4. Electronic Retailer Magazine, September 2012, "Cannella Shares its Secret for Success"
  5. "Cannella moves to new HQ". BizTimes Milwaukee. December 6, 2011. Retrieved January 16, 2013.
  6. "SBT announces winners of Expo awards". BizTimes Milwaukee. March 14, 2012. Retrieved January 16, 2013.


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