Case Lawrence
| Case Lawrence | |
|---|---|
 Case Lawrence Utah Inaugural 2025-18.jpg | |
| Born | October 2, 1972 Tucson, Arizona |
| 🏳️ Nationality | United States |
| 🏫 Education | Brigham Young University (BA) Duke University School of Law (JD) |
| 💼 Occupation | Businessman |
| 👩 Spouse(s) | Kerri Lee (m.1994) |
| 👶 Children | 6 |
Case McKay Lawrence (born October 2, 1972) is an American entrepreneur, businessman and attorney. He is the founder of Sky Zone (formerly CircusTrix), the largest developer, operator, and franchisor of trampoline parks globally.[1][2] Lawrence currently serves as the Executive Director and Chairman of This is The Place Heritage Park and is an adjunct professor of Entrepreneurship at the Marriott School of Business at Brigham Young University.[3][4][5] In 2024, he was a candidate for the United States House of Representatives in Utah.[6]
Personal life and education
Lawrence was born in Tucson, Arizona.[7] He spent 1991 to 1993 as a missionary for The Church of Jesus Christ of Latter-day Saints in Budapest, Hungary.[3]
In 1997 Lawrence graduated with a Bachelor of Arts in American Studies from Brigham Young University and in 2000 he earned a Juris Doctor from Duke University School of Law.[8][9]
He resides in Mapleton, Utah with his wife, Kerri (Lee). They have six (6) children.[10]
Career
After graduating from law school in 2000, Lawrence worked in Silicon Valley for a law firm and was involved in legal work for many emerging online businesses during the dot-com bubble.[11][12]
Lawrence quit working as a lawyer to start his own business in 2004. His first startup was CargoBay, a real estate investing company that managed office space and catered to small businesses. He ran the company for six years before the Great Recession disrupted the real estate industry, causing CargoBay to fold. Lawrence then spent two years negotiating with banks and trying to avoid bankruptcy.[2][9][13][14]
In attempting to recover financially, Lawrence explored opportunities back in the legal field. At this time he stumbled upon the idea that would eventually become CircusTrix. During a trip to San Francisco with his sons, a friend suggested Lawrence visit a local trampoline park. Inspired by the experience, he left that trip with the intent to create his own trampoline park. His goal was to start a small facility to provide enough money for his family while he found a job practicing law.[15][16]
The first indoor park, SkyWalk, was opened in Madera, California in 2011. The second park, dubbed Defy Gravity, was opened in Durham, North Carolina in mid-2012. Lawrence eventually moved his family to Provo, Utah and established his company, CircusTrix, instead of pursuing work as an attorney.[15][17][18]
Under Lawrence's leadership as CEO, CircusTrix eventually became the largest developer, operator, and franchisor of indoor recreation parks globally. Boasting over 320 facilities and nearly 16,000 employees, overseeing leading industry brands such as Sky Zone, Rockin' Jump, DEFY, Superfly, Ryze, and others.[9][19][20] Lawrence gained recognition for his ability to market to millennials in 2016 from Inc.com.[21]
Beginning in April 2020, Lawrence joined the Brigham Young University Marriott School of Business in Provo, Utah as an Adjunct Professor to teach Entrepreneurship.[22]He currently serves on the President's Leadership Council at the university.[23] In addition to teaching, Lawrence mentors BYU students with their startups.[24]
In January of 2025, It was announced that Lawrence would succeed Ellis Ivory as Executive Director and Chairman of This is The Place Heritage Park.[3]
2024 U.S. House election in Utah
On January 4, 2024, Lawrence declared his candidacy to replace Representative John Curtis in the U.S. House of Representatives representing Utah's 3rd Congressional District.[6][25][26]
Lawrence finished second in a crowded field of 5 candidates, ultimately losing the nomination to Mike Kennedy.[27][28]
Professional awards
While Lawrence was the active CEO of CircusTrix (Sky Zone as of 2023) he and the company received multiple awards, including:
- EY Entrepreneur of the Year 2017 – Utah[29]
- Utah Business CEO of the Year Honoree 2019[30]
- Utah Business Fast 50 Honoree 2018,[31][32] 2019[33]
- Inc. 5000 (CircusTrix) – No. 1377 (2020), No. 1333 (2019), No. 1790 (2018), No. 1012 (2017)[34][35]
- Inc. 5000 (Sky Zone) – No. 1709 (2017), No. 652 (2016), No. 273 (2015), No. 152 (2014), No. 180 (2013), No. 588 (2012), No. 2707 (2011)[36]
References
- ↑ "CircusTrix Pounces on Operator of Indoor Trampoline Parks". Wall Street Journal. 2018-02-01. ISSN 0099-9660. Retrieved 2025-06-06.
- ↑ 2.0 2.1 "Case Lawrence wants to disrupt Congress with ... optimism". Yahoo News. 2024-05-24. Retrieved 2025-06-03.
- ↑ 3.0 3.1 3.2 "Case Lawrence, new leadership for This Is The Place Foundation". Utah Business. 2025-01-16. Retrieved 2025-06-20.
- ↑ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2025-05-30.
- ↑ "Utah's trampoline tycoon wants to 'Restore the American dream'". Deseret News. 2024-05-24. Retrieved 2025-06-03.
- ↑ 6.0 6.1 "Utah businessman first to submit signatures for 3rd Congressional District ballot". Deseret News. 2024-02-20. Retrieved 2025-06-20.
- ↑ "Case Lawrence". Ballotpedia. Retrieved 2025-06-03.
- ↑ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2024-03-19.
- ↑ 9.0 9.1 9.2 "Bouncing Back from Failure". BYU Marriott School of Business. Retrieved 2025-06-03.
- ↑ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2025-06-03.
- ↑ "Case Lawrence: Building to amaze". Utah Business. 2017-04-25. Retrieved 2025-06-03.
- ↑ "Bouncing Back from Failure". BYU Marriott Stories. 2022-02-07. Retrieved 2025-06-03.
- ↑ "January 9 Breakfast Meeting with Case Lawrence". www.acg.org. Retrieved 2024-04-11.
- ↑ "2019 CEO Of The Year Honorees". Utah Business. 2019-03-07. Retrieved 2025-06-03.
- ↑ 15.0 15.1 Kinder, Peri (2017-04-25). "Case Lawrence: Building to amaze". Utah Business. Retrieved 2024-03-19.
- ↑ "Bouncing Back from Failure". BYU Marriott Stories. 2022-02-07. Retrieved 2025-06-03.
- ↑ Shallit, Bob (Apr 15, 2016). "CircusTrix jumps into local trampoline market". The Sacramento Bee.
- ↑ Templeman, Mike. "Entrepreneurs Need To Jump Into The Exploding Fitness Industry". Forbes. Retrieved 2025-06-03.
- ↑ "USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional". www.eap-magazin.de. Retrieved 2024-03-19.
- ↑ "Provo's CircusTrix expands 'extreme recreation' empire". Deseret News. 2023-12-21. Retrieved 2024-03-19.
- ↑ Page, Bubba (2016-06-02). "Want to Snag Millennials on a Budget? Create Selfie-Worthy Experiences". Inc.com. Retrieved 2024-04-11.
- ↑ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2025-06-03.
- ↑ Beal-Cvetko, Bridger; Dec. 22, KSL com | Posted-; A.m, 2023 at 11:03. "Entrepreneur Case Lawrence launches exploratory committee for 3rd Congressional District seat". www.ksl.com. Retrieved 2025-06-03.
- ↑ "Bouncing Back from Failure". BYU Marriott Stories. 2022-02-07. Retrieved 2025-06-03.
- ↑ Drachman, Matthew (2024-03-22). ""We have gotten away from regular order,"; Case Lawrence shares vision for U.S. House". UVU Review. Retrieved 2024-04-30.
- ↑ Beal-Cvetko, Bridger; Dec. 22, KSL com | Posted-; A.m, 2023 at 11:03. "Entrepreneur Case Lawrence launches exploratory committee for 3rd Congressional District seat". www.ksl.com. Retrieved 2025-06-03.
- ↑ "AP calls 3rd Congressional District for Mike Kennedy". Deseret News. 2024-06-26. Retrieved 2025-06-20.
- ↑ "Election Results". electionresults.utah.gov. Retrieved 2025-06-20.
- ↑ "EY Entrepreneur Of The Year® 2017 Utah Region". utahbusiness.com. 2017-07-11. Retrieved 2024-04-11.
- ↑ Bicknell, Lindsay (2019-03-07). "2019 CEO Of The Year Honorees". Utah Business. Retrieved 2024-04-11.
- ↑ Bicknell, Lindsay (2018-09-21). "Meet Our 2018 Fast 50 Honorees". Utah Business. Retrieved 2024-04-11.
- ↑ "Utah's Fast 50". utahbusiness.com. 2018-08-17. Retrieved 2024-04-11.
- ↑ "2019 Fast 50 Honorees". utahbusiness.com. 2019-08-22. Retrieved 2024-04-11.
- ↑ "Inc. Company Profile | CircusTrix". inc.com. 2020-08-11. Retrieved 2024-04-11.
- ↑ "Here are the 115 Utah companies listed on the Inc. 5000". Deseret News. 2023-12-22. Retrieved 2024-04-11.
- ↑ "Inc. Company Profile | Sky Zone Trampoline Park". inc.com. 2024-04-11. Retrieved 2024-04-11.
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