Case Lawrence

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Case Lawrence
F94A8937.jpg F94A8937.jpg
BornCase Lawrence
(1972-10-02) 2 October 1972 (age 49)
California, US
💼 Occupation
Businessman
Activity parks
Notable workSky Zone, Ryze Trampoline Parks
TitleFounder and CEO, CircusTrix
👩 Spouse(s)
  • Kerri Lawrence (m. 1994)
👶 Children6

Case Lawrence (born 1972) is an American entrepreneur and the founder and CEO of CircusTrix, the world's largest operator of trampoline parks.[1][2]. He is also the founder of Europe-based Ryze Trampoline Parks, and Germany's largest trampoline park, Superfly.[3][4]

Lawrence focuses on the "active recreation" industry, especially trampolining, and the "experience economy,"[5] and "Marketing to Millennials."[6]

Career[edit]

Lawrence earned degrees from BYU and Duke University School of Law, then began his career as an attorney and later a real estate developer in California. After visiting a trampoline park with his children, he got the idea to create a larger and more extreme type of indoor recreation park.[7] In 2011, he opened his first park in Fresno, California, and the second park a year later in North Carolina.

Over the next two years, Lawrence made a number of deals to acquire and expand existing parks, increasing the park count of CircusTrix to over 20 in 2014.[8] He expanded the brand internationally, opening parks in Europe and Asia. Parks in South Korea, Hong Kong and Edinburgh opened between 2015 and 2016.[9][10]

Lawrence and CircusTrix acquired Sky Zone in 2018,[11] following equity investment from Palladium Equity Partners[12] for a fee estimated to be upwards of $200 million.[13] CircusTrix owns and manages over 300 parks[14][15] and was called Utah's second fastest-growing company in 2018 by Utah Business Magazine.[16]

Extreme Sports[edit]

In 2016, Lawrence agreed to a deal with Kevin Bull, a former American Ninja Warrior contestant, wherein Bull agreed to represent CircusTrix as the company became more focused on extreme events and sports, as well as trampolining.[17] This form of recreational exercise experience which Lawrence created was likened by Forbes to Tough Mudder and Spartan Race.[18] He is also a supporter of the emerging sport Supertramps.

Recognition[edit]

  • Ernst & Young Entrepreneur of the Year for Utah (2017)[19]
  • 2018 Executive Of The Year, Utah Valley 360[20]
  • 2019 CEO of the Year, Utah Business Magazine[21]

References[edit]

  1. Ketteler, Judi (August 7, 2018). "Kaboom! Cody! Rudi! Young Flippers Embrace Gtramp, a New Sport for the Instagram Set". The New York Times.
  2. Stewart, Bri (March 21, 2018). "2018 Executive Of The Year: Case Lawrence, Circus Trix". Utah Valley 360.
  3. Brandt, Cornelia (July 8, 2015). "Größter Trampolinpark Deutschlands öffnet in Duisburg (Germany's Largest Trampoline Park Opens in Duisburg)". RP Online.
  4. MÜLLER, VERENA (March 10, 2017). "„Superfly": Trampolinpark an der Roermonder Straße ("Superfly": Trampoline Park on the Roermonder Road)". Aachener Zeitung.
  5. Scorziell, Luke (March 21, 2018). "The Experience Economy with Case Lawrence". Bills with Luke Scorziell.
  6. "BYU Marriott School Advisory Boards". Brigham Young University Marriott School of Business. January 2017.
  7. Shallit, Bob (April 15, 2016). "CircusTrix Jumps into Local Trampoline Market". Sacramento Bee.
  8. Luter Floyd, Nell (May 13, 2015). "Jackson Metro Area Jumps into Trampoline Craze". Clarion Ledger.
  9. Simpson, James. "Ryze Trampoline Park '100% coming to Dundee', Says Boss after Latest Setback". Evening Telegraph.
  10. Tan, Alicia. "South Korea will Get its First American Ninja Warrior Park this Year". Mashable.
  11. "CircusTrix Pounces on Operator of Indoor Trampoline Parks". Wall Street Journal. February 1, 2018.
  12. Kang, Jaewon (2017-01-10). "Indoor Recreation Company CircusTrix Lands Investment from Palladium". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-03-23. (subscription required)
  13. Kirsch, Noah (June 20, 2017). "Jump Man: How Sky Zone Went From Failed Extreme Sport To A $300 Million Business". Forbes.
  14. Neely, Karissa (Aug 24, 2018). "CircusTrix builds 300th park, Alpine Country Club enhancement project, New NFP VP". Daily Herald.
  15. "CircusTrix Builds 300th Park, Reinforces Leadership Role in Indoor Recreation Industry". GLOBE NEWSWIRE. August 22, 2018.
  16. Bicknell, Lindsay (March 7, 2019). "2019 CEO of the Year Honorees". Utah Business.
  17. Garofalo, Alex (January 6, 2016). "'American Ninja Warrior' Star Kevin Bull Signs Endorsement Deal With Obstacle Builder CircusTrix". International Business Times.
  18. Templeman, Mike (March 21, 2016). "Entrepreneurs Need To Jump Into The Exploding Fitness Industry". Forbes.
  19. "Entrepreneur of the Year Winners - Utah 2017". Ernst & Young.
  20. Stewart, Bri (March 21, 2018). "2018 Executive Of The Year: Case Lawrence, CircusTrix". Utah Valley 360.
  21. Bicknell, Lindsay (March 7, 2019). "2019 CEO of the Year Honorees". Utah Business.


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