Chagee
CHAGEE (formerly known as BAWANGCHAJI) is a Malaysian milk-tea beverage brand owned by Beijing Chaji Catering Management Co. Ltd. The brand is known for its range of milk tea, with inspiration from Chinese tea culture that dates back thousands of years.[1]
History
The brand was established in 2017. In 2022, the brand underwent a rebranding effort that highlighted three main changes: a new brand name, logo, and visual identifications, all of which are prominently exhibited at the all-new Chagee flagship shop at Pavilion Kuala Lumpur. [2][3][4]
Malaysian badminton legend Datuk Lee Chong Wei has been named as the company's ambassador.[3][2][4]
Company
Tea Plantation
CHAGEE Organic Tea Farm is located in Lincang, at 1,588 meters above sea level.[1]
Organic Certification And Recognition
CHAGEE Organic Tea is recognized and certified organic by authorities in China, Japan, the United States, and Europe. CHAGEE was given the world record for "The Largest Organic Oolong Tea Farm in the World" in April 2017.[1]
References
- ↑ 1.0 1.1 1.2 "BAWANGCHAJI". www.citta.com.my. Retrieved 2022-12-19.
- ↑ 2.0 2.1 LOOI, SYLVIA (2022-04-04). "Tea brand BaWanChaji Malaysia now known as Chagee Malaysia, badminton legend Lee Chong Wei announced as ambassador". Malay Mail. Retrieved 2022-12-19.
- ↑ 3.0 3.1 Ignatius, Cynthia (2022-04-05). "BaWangChaji Rebrands As CHAGEE And Officially Reveals Datuk Lee Chong Wei As The New Brand Ambassador - BusinessToday". www.businesstoday.com.my. Retrieved 2022-12-19.
- ↑ 4.0 4.1 Hong, Tan Heng (2021-10-27). "Celebrate the Grand Opening of BaWangChaJi's Flagship Outlet in Sunway Pyramid With a Tear Cup Surprise!". Mini Me Insights. Retrieved 2022-12-19.
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