Chalk of shame
The chalk of shame is visual education that helps raise awareness about the health effects of tobacco and pollution. The activism involves highlighting littered cigarette butt filters with chalk to publicize tobacco control policies that fail at the level of enforcement or lack thereof. It strives to create social pressure to encourage the denormalization of smoking in public places.
Background
Tobacco smoking and secondhand smoke exposure kill more than 8 million people every year worldwide.[1] Addiction to nicotine only exacerbates the problem with littering, as cigarette butts are the most littered waste item on the planet.[2] Cigarette filters are made of a plastic called cellulose acetate. When tossed into the environment, they can take as long as ten years to decompose. Cigarette butts leach toxic chemicals into water, raising environmental impact concerns. Many home and apartment fires, as well as some of the most catastrophic forest fires, have been started by dropped cigarette butts.
Strategy
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Chalk of shame consists of one chalk circle for each cigarette butt, while the cigarettes remain where they are. The resulting cluster of colorful rings is labeled with a message.
Origin
The idea to circle littered cigarette butts with chalk originated in Poznan, Poland.[3][4][5][6]
Impact
International news outlets in Poland, India, Germany, and Spain have reported on the chalk circles while informing the general public about the negative health effects of smoking and how cigarette butts are toxic waste and have collateral effects on humans, animals, and the environment.[7][8][9][10][11][12][13][14] Some schools have used the chalk of shame as a teaching activity to educate students about the dangers of smoking.[15][16]
Notable chalk of shame campaigns
The public transit system managed and operated by Municipal Transport Company and Public Transport Authority in Poznan is a location of ongoing chalk of shame activism. The news media covered the activities at Lechicka/Poznan Plaza on March 14th, 2021[17][18], stations at Rondo Śródka on May 30th, 2021[19], and at the Poznan Main station on June 27th, 2021.[20]
On July 21st, 2021, an environmental health advocate pointed out with chalk all the cigarette butts in front of the El Corte Inglés department store located on Aragon street in Palma, Mallorca.[21][22]
A group of youth in Pune, India on January 12, 2022 launched a chalk of shame campaign to denounce littering cigarette butts.[23]
References
- ↑ "Tobacco". www.who.int. Retrieved 2021-12-29.
- ↑ Novotny, Thomas E.; Slaughter, Elli (2014). "Tobacco Product Waste: An Environmental Approach to Reduce Tobacco Consumption". Current Environmental Health Reports. 1 (3): 208–216. doi:10.1007/s40572-014-0016-x. ISSN 2196-5412. PMC 4129234. PMID 25152862.
- ↑ "Kreda wstydu wokół petów na ziemi - wyjątkowa eko akcja w Poznaniu". Rytmy.pl. 2020-10-15. Retrieved 2022-01-05.
- ↑ "Na chodnikach pojawiły się kółka rysowane kredą. Ludzie w całej Polsce przyłączają się do akcji". Noizz (in polski). 2020-10-14. Retrieved 2022-01-05.
- ↑ "Kolorowe kręgi na chodnikach. Wyjątkowa akcja w Poznaniu". TVN24.pl (in polski). Retrieved 2021-12-29.
- ↑ ""Kreda wstydu" - oryginalna inicjatywa ekologiczna w Poznaniu". Dzień Dobry TVN (in polski). Retrieved 2021-12-29.
- ↑ S.A, Telewizja Polska. "Kreda wstydu - niezwykła akcja promująca dbanie o porządek w mieście". pytanienasniadanie.tvp.pl (in polski). Retrieved 2021-12-29.
- ↑ "Why Young Indians Are Drawing Colourful Circles Around Discarded Cigarette Butts". www.vice.com. Retrieved 2021-12-30.
- ↑ "Chalk Of Shame: How This Youngsters Group Is Spreading Awareness About Cigarette Butt Pollution". IndiaTimes. 2020-12-15. Retrieved 2022-01-05.
- ↑ ""Smoking is a choice, Littering isn't," Chalk of Shame campaign". Platocast. 2020-11-27. Retrieved 2022-01-05.
- ↑ Lapp, Dominik. "Aktion #Schandkreise soll aufklären: Was eine Lechtinger Umweltaktivistin gegen Zigarettenkippen unternimmt". www.noz.de. Retrieved 2021-12-31.
- ↑ Aragón, Heraldo de. "¿Por qué aparecen colillas rodeadas con tiza en Zaragoza?". heraldo.es (in español). Retrieved 2021-12-31.
- ↑ Valero, por Lucía (2021-04-20). "'La tiza de la vergüenza': Zaragoza pone en evidencia a los fumadores que tiran colillas al suelo". HOY ARAGÓN (in español). Retrieved 2022-01-05.
- ↑ "La 'tiza de la vergüenza' señala a los fumadores que tiran las colillas al suelo". CARTV (in español). Retrieved 2022-01-05.
- ↑ "W Sosnowcu pojawiły się kolorowe, tajemnicze kręgi. W mieście rozpoczęła się akcja "Kreda Wstydu"". www.eska.pl. Retrieved 2022-01-05.
- ↑ González, Noemí (2021-06-03). "Els centres educatius de Castelló s'uneixen al '#guixdelavergonya'". El Periódico Mediterráneo (in español). Retrieved 2021-12-31.
- ↑ ""Planeta to nie popielniczka". Na przystanku pooznaczali niedopałki papierosów". TVN24 (in polski). Retrieved 2022-01-15.
- ↑ FB, Przez A. Karczewska fot Miquel Garau Ginard (2021-03-15). "Setki niedopałków tylko na jednym przystanku. Wskazuje je... kreda". Codzienny Poznań (in polski). Retrieved 2022-01-15.
- ↑ j. "Kółka rysowane kredą pojawiły się na Śródce. Co to za akcja?". epoznan.pl (in polski). Retrieved 2022-01-15.
- ↑ ""Kreda wstydu" na Przystanku Poznań Główny". Wielkopolska24.info (in polski). 2021-06-27. Retrieved 2022-01-15.
- ↑ Oliver, Adrián (2022-01-15). "Denuncian a un activista en la calle Aragón por señalar con tiza las colillas del suelo". Crónica Balear (in español). Retrieved 2022-01-15.
- ↑ "Denunciado en Palma por rodear colillas con la 'tiza de la vergüenza'". Ultima Hora (in español). 2021-07-22. Retrieved 2022-01-15.
- ↑ Jan 12, Mihir Bhanage / TNN /; 2022, Ist. "Pune ploggers spew sarcasm at spitters and litterbugs | Pune News - Times of India". The Times of India. Retrieved 2022-01-15. Missing
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