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Charlie Hustle Apparel Company

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Charlie Hustle is an American clothing brand founded in Kansas City, Missouri. The brand conducts its business online, through its brick and mortar retail locations, and wholesale distributors.[1]


Founded in 2011 by Chase McAnulty, Charlie Hustle produces t-shirts, hoodies, crewnecks, sweatpants and other apparel with unique, vintage designs. The brand has a brick and mortar retail store in the Country Club Plaza. The brand found success when Kansas City native Paul Rudd wore a Charlie Hustle KC Heart t-shirt for good luck during the Kansas City Royals' 2014 playoff run. Since then, the KC Heart has been adopted as Kansas City's unofficial logo.


The brand has received publicity via Big Slick, Communi-Tees program, and partnerships with notable athletes and stars. In 2019, Charlie Hustle partnered with the Kansas City Area Development Council to help promote the Kansas City region. In 2021, Charlie Hustle won the KC Chamber's Small Business of the Year award.[2]


  1. "About Us". Charlie Hustle, LLC. Retrieved 9 March 2022.
  2. "Charlie Hustle Wins Small Business Award". KC Chamber. KC Chamber. Retrieved 9 March 2022.

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