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Cheaper than Dirt

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Cheaper Than Dirt! is an online retailer of firearms, ammunition, parts, accessories and outdoor sporting goods. It is based in Fort Worth, Texas, and sells in the continental United States. The company was founded in 1993 and markets its products online.[1]

History[edit]

The company got its start in 1993, when CEO Michael Tenny decided to move on from selling firearms and ammunition at gun show booths and formed a mail-order company. The name was inspired by a customer at his gun show booths who commented that his products were "cheaper than dirt!"[2]

Cheaper Than Dirt released its first firearm, gear and military surplus catalog in 1994 and expanded to mailing out 100,000 catalogs in 1995.[3]

In 1999, the company launched its first website. Business skyrocketed after the election of Barack Obama in 2008[4]. While there have been physical retail locations for Cheaper Than Dirt in the past[5], the company sells its products exclusively online today.[6]

The Shooter's Log[edit]

In 2009, Cheaper Than Dirt launched the firearm advocacy blog The Shooter's Log. Posting once a day, the blog features educational and newsworthy articles, firearm and ammo reviews and a variety of other topics for gun owners. It was ranked No. 5 in the "Top 100 Gun Blogs & Websites for Gun Enthusiasts to Follow in 2020" by Feedspot.[7]

Second Amendment support[edit]

The company has been a vocal proponent of gun rights and Second Amendment support, having donated $100,000 to the Second Amendment Foundation in 2013.[8] Also in 2013, Cheaper Than Dirt partnered with the National Rifle Association to recruit 7,600 new NRA members.[9]

Charity work[edit]

CEO Michael Tenny is on the board of directors and is a co-founder of Orant Charities, a non-profit organization that works in a rural community in the southern African country of Malawi.[10] Orant Charities provides healthcare, water, agriculture and education to low-income communities in the area.

References[edit]

  1. Ammoland (2010-07-28). "Cheaper Than Dirt! Begins Selling Firearms Online". AmmoLand.com. Retrieved 2020-01-09.
  2. "Cheaper Than Dirt - Top 'Secrets' You Probably Didn't Know About". TheGunZone. 2020-01-05. Retrieved 2020-01-09.
  3. "Our Story". CheaperThanDirt.com. Retrieved 2020-01-09.
  4. "Obama reelection odds sparking gun sales?". politico.com. 2012-03-05. Retrieved 2020-01-13.
  5. "Cheaper Than Dirt Announces Retail Store Opening". AmmoLand.com. 2014-12-12. Retrieved 2020-01-09.
  6. "Receipt from Fort Worth gun dealer found in home of San Bernardino killersg". star-telegram.com. 2015-12-04. Retrieved 2020-01-13.
  7. "Top 100 Gun Blogs & Websites For Gun Enthusiasts To Follow in 2020". Feedspot Blog. 2017-03-10. Retrieved 2020-01-09.
  8. "Cheaper Than Dirt Donates $100,000 to Second Amendment Foundation". Guns Save Lives. 2013-02-14. Retrieved 2020-01-09.
  9. NRA-ILA. "NRA-ILA | Cheaper Than Dirt! Recruits 7,600 New NRA Members". NRA-ILA. Retrieved 2020-01-09.
  10. "Our Leaders". orantcharities.org. Retrieved 2020-01-09.

External links[edit]


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