Chi Forest
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Native name | 元气森林 |
|---|---|
| ISIN | 🆔 |
| Industry | Beverage |
| Founded 📆 | 2016 |
| Founder 👔 | Binsen tang |
Area served 🗺️ | |
| Products 📟 | Sparkling water, milk tea |
| Members | |
Number of employees | |
| 🌐 Website | www.chiforest.com |
| 📇 Address | |
| 📞 telephone | |
Chi Forest(Chinese name: 元气森林; previously known as: Genki Forest) is a beverage brand with headquarter in Beijing,China. The company was founded in 2016, specializing in food and beverage products. Key products include flavored sparkling water[1], milk tea, oolong tea, herbal tea, and functional drinks[2]. Products are sold over 40 countries[1] and regions, including China, USA, Europe, Australia[3], Indonesia, Malaysia[4], Singapore, and more.
Chi Foreset ranked 87th on KANTAR BRANZ most valuable Chinese brands list in 2022.[5] Chi Forest also ranked 26th on Global Unicorn Index 2022 Half-Year Report by Hu Run.[6]
History[edit]
In 2015, the Food R&D Center was established.[7]
In 2016, Chi Forest(Beijing) Food Technology Group Co., Ltd. was officially established.[8]
In 2017, Chi Forest launched Ran Tea, the first product that won popularity among consumers.[9]
In 2018, Chi Forest launched "0 sugar, 0 fat, 0 calorie" Sparkling Water.[7]
In 2019, Chi Forest launched Milk Tea.
In 2019,Chi Forest officially launched its overseas strategy and launched in United States.[10]
In October 2019, the first factory of Chi Forest was built in Chuzhou, Anhui Province, China.[11]
In May 2020,Chi forest launched its electrolyte water brand "Alienergy".[12]
In 2020, considering food safety issues, the Quality Control team of Chi Forest upgraded to the "1st Food Safety Center", with one veto on food safety issues.[13]
In October 2021, the fifth factory of Chi Forest was started to build in Xianning, Hubei Province,China. Chi Forest announced that it had completed the innovative model of "super city group + five self-built factories".[14]
In 2021, Chi Forest participated in Expo 2021 Dubai and became senior sponsor for China Pavilion at Expo 2021 Dubai.[15]
In May 2021, Chi Forest cooperated with Jiangnan University and jointly established "the Sugar Reduction & Health Research Institute".[16]
In June 2021, Chi Forest was designated as the only official beverage for 2021 China Winter Sports Festival.[17]
In 2021, Chi Forest's mineral water brand "Ucon" launched on the CVS stores in China.[18]
Products[edit]
•Sparkling water: flavors include Lychee Fizzy, White Peach, Grape Delight, Calamansi Lime[3]
•Ran Tea: flavors include Peach Oolong, Original Oolong
•Milk Tea: flavors include Classic Milk Tea[19], Jasmine Milk Tea
Events[edit]
"Chi Forest Won Big in 2022 Winter Olympics"[edit]
Before 2022 Winter Olympics, Chi Forest signed Eileen Gu, Su Yiming and Xu Mengtao, three Chinese delegates for 2022 Winter Olympics , as Chi Forest brand ambassadors. At the 2022 Winter Olympics, Eileen Gu won the gold medal in freestyle skiing, winning the big air event. She also won a second gold medal in the women's freeski halfpipe competition. On February 15,2022, Su Yiming won the gold medal in the Big Air event. Before Su won his gold medal, Xu mengtao also won a gold medal in the Women's Aerial Ski. Therefore, all three Chi Forest brand ambassadors won the gold medal, which made a splash in the media. On February 15, the topic "Chi Forest Won Big in 2022 Winter Olympics" ranked No. 2 in trending of Sina weibo, and the topic generated more than two million impressions.[20]
Announced Jackon Yee as brand ambassador[edit]
On January 21 2022, Chi Forest announced that Jackon Yee, a phenomenal Chinese actor, dancer and singer, as its brand ambassador.[21]
Sponsored Bilibili New Year Gala 2020[22][edit]
On December 31, 2020, "The Most beautiful Night in 2020" Gala held by Bilibili was officially lived broadcasted. Chi Forest got the naming right of this new year gala. The gala was hosted by Sa beinin and actor He Bing as a special guest, and venues were set up in Beijing, Wuhan, Hong Kong and Taipei. Peak views of the live broadcast reached 250 million.[23]
References[edit]
- ↑ 1.0 1.1 "Chinese Beverage Brand Chi Forest 2022 Q1 Revenue Jumps 50%". EqualOcean. Retrieved 2022-12-18.
- ↑ "正在加载". www.foodtalks.cn. Retrieved 2022-12-18.
- ↑ 3.0 3.1 "Chi Forest's guilt-free festive beverages - Food & Drink Business". www.foodanddrinkbusiness.com.au. Retrieved 2022-12-18.
- ↑ Hong, Tan Heng (2020-10-11). "Genki Forest is now in 7-Eleven Malaysia". Mini Me Insights. Retrieved 2022-12-18.
- ↑ 品牌专家. "【重磅】2022年凯度 BrandZ最具价值中国品牌百强榜单发布（附下载）". Weixin Official Accounts Platform. Retrieved 2022-12-18.
- ↑ "Hurun Report - Info - Global Unicorn Index 2022 Half-Year Report". www.hurun.net. Retrieved 2022-12-18.
- ↑ 7.0 7.1 "关于我们- 元气森林". www.yuanqisenlin.com. Retrieved 2022-12-18.
- ↑ "Chi Forest (Beijing) Food Technology Group Co., Ltd". World Economic Forum. Retrieved 2022-12-18.
- ↑ "How Genki Forest Became China's Fastest Growing Beverage Brand". Apr 22, 2022.
- ↑ Allison (2022-06-28). "Genki Forest: a Chinese soft drink brand to tackle Coca-Cola". Daxue Consulting - Market Research China. Retrieved 2022-12-18.
- ↑ "Chinese Health Drink Firm Genki Forest Splashes Out USD862 Million on Five More Plants". www.yicaiglobal.com. Retrieved 2022-12-18.
- ↑ "外星人电解质水单月破亿，成新晋超级单品_北京日报网". news.bjd.com.cn. Retrieved 2022-12-18.
- ↑ "元气森林李炳前：打造"三0工厂"，杜绝防腐剂保鲜". m.huanqiu.com. Retrieved 2022-12-18.
- ↑ "Chi Forest is building a "super city group" and 5 factories in China - Global Times". www.globaltimes.cn. Retrieved 2022-12-18.
- ↑ "新国货品牌出海 元气森林亮相迪拜世博会中国馆_口味_产品_李震". www.sohu.com. Retrieved 2022-12-18.
- ↑ "为推动全民减糖，他们成立了减糖健康研究院". Weixin Official Accounts Platform. Retrieved 2022-12-18.
- ↑ "元气森林携手中国冰雪，传递拼搏精神". Weixin Official Accounts Platform. Retrieved 2022-12-18.
- ↑ "元气森林旗下矿泉水有矿进军线下：定位天然软矿泉水". Weixin Official Accounts Platform. Retrieved 2022-12-18.
- ↑ "Classic Milk Tea".
- ↑ "正在加载". www.foodtalks.cn. Retrieved 2022-12-18.
- ↑ "官宣 | 易烊千玺成为元气森林气泡水代言人". Weixin Official Accounts Platform. Retrieved 2022-12-18.
- ↑ FoodTalks马克兔. "独家专访：元气森林首谈冠名B站跨年夜！". Weixin Official Accounts Platform. Retrieved 2022-12-18.
- ↑ ""2020最美的夜"bilibili晚会播出，用音乐告别特殊的一年". m.gxfin.com. Retrieved 2022-12-18.
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