Citizens First Bank
| File:Citizens First Bank Logo.png Citizens First Bank .jpg | |
| File:Citizens First Bank .jpg Citizens First Bank Lake Sumter Landing Branch | |
Formerly | First Bank of the Villages |
|---|---|
| ISIN | 🆔 |
| Industry | Banking |
| Founded 📆 | 1991 |
| Founder 👔 | |
| Headquarters 🏙️ | The Villages, Florida |
Number of locations | 11 (2019) |
Area served 🗺️ | Central Florida; The Villages, Florida |
Key people | Lindsey M. Blaise, President & CEO |
| Products 📟 | Checking accounts, savings accounts, IRAs, CDs, credit cards, and mortgage loans. |
| Total assets | $2.2 billion (2018) |
| Members | |
Number of employees | 312 |
| Parent | Villages Bancorporation, Inc. |
| 🌐 Website | mycitizensfirst |
| 📇 Address | |
| 📞 telephone | |
Citizens First Bank is a community bank that was founded on July 1, 1991, and is headquartered in The Villages, Florida.[1] As of 2019, Citizens First Bank has 11 branches throughout Central Florida[2] It holds more than $2 billon in assets and is insured by the Federal Deposit Insurance Corporation.[3] Citizens First Bank is the eleventh largest bank in the state of Florida.[4] A 2014 report claimed that over 72 percent of residents in The Villages, Florida banked with Citizens First Bank.[5] As of 2018, Citizens First Bank had a market share of over 51 percent in The Villages.[6] The company has been noted for its customer service, particularly offering amenities such as lobby hosts and popcorn to customers.[7] The bank has a primarily older clientele, comprised mainly of retirees and seasonal residents.[8]
History
Originally founded as First Bank of the Villages in 1991,[9] Citizens First Bank was renamed in 1998.[9] Citizens First Bank was created by Harold Schwartz, the founder of The Villages.[10] According to Schwartz, the bank was, "created specifically to fill the needs of our community and to conscientiously and joyously serve our Villages residents in every possible way."[10] In 2001, the bank moved their headquarters from Lady Lake, Florida to The Villages, Florida.[9] Lindsey M. Blaise, granddaughter of Villages founder Gary Morse,[11] has served as President & CEO since 2019.[12] In 2017, Citizens First Bank sold its Leesburg, Florida branch to a real estate developer and moved to a newly-built location.[13] The company also announced plans to open a new branch in Fruitland Park, Florida that year.[14] In 2018, Citizens First Bank purchased a branch office from CBC National Bank in The Villages, FL. At the time of purchase, the branch had about $35 million in deposits.[15] In 2018, the company announced plans to open a new branch near the Village of Fenney, further expanding southward.[16] In 2019, news broke of the bank's plans to build a new headquarters in Wildwood, FL.[17] In January 2019, the Wildwood City Council accepted a $3 million offer for an 18-acre parcel of city-owned land. The company plans to build a 45,000 square-foot administrative building on the land.[18]
Structure
Citizens First Bank is owned and operated by Villages Bancorporation, Inc.[19] As of 2019, the bank had over 300 employees, eleven branch locations, and over 60 ATMs throughout Central Florida.[20] Citizens First Bank operates mainly in The Villages, Florida, with branches in the surrounding communities of Leesburg, Florida and Fruitland Park, Florida.[2] The bank also began operating a branch in Clermont, Florida in 2007,[21] but later closed it for undisclosed reasons.
Products
Checking Accounts
Citizens First Bank offers a variety of checking accounts geared towards specific customers. They offer an account aimed at veterans, first responders, and active-duty military called the American Heroes Checking account.[22] Also offered is an account called the Buffalo Charity Checking account that benefits the Buffalo Scholarship Foundation, a local school organization, by making a $0.10 donation for each debit card swipe.[23] The bank also offers a student checking account with limited features [23]
Savings Accounts
Citizens First Bank offers numerous saving accounts for various customers, including youth savings accounts, tiered accounts, and an account specifically for students of The Villages Charter Schools.[23]
Certificates of Deposit
Citizens First Bank offers certificates of deposits in time increments ranging from 30 days to 5 years.[24]
Mortgages
Citizens First Bank offers mortgage loans both in its branches and through an online application.[25]
Credit Cards
Citizens First Bank offers a variety of personal and business credit cards issued by TCM Bank.[26]
Golf Cart Loans
Citizens First Bank offers loans on a variety of recreational vehicles including automobiles, campers, mobile homes, and golf carts.[27]
Other services
Citizens First Bank offers wealth and investment management services under the name Citizen First Wealth Advisors.[28]
Community involvement
Citizens First Bank has been involved in numerous community outreach efforts over the years, including homebuilding partnerships with Habitat for Humanity,[29] scholarship donations to the Buffalo Scholarship Foundation,[30] and participation in local events such as the Villages Charter School Annual BBQ Bash[31] and The Villages Relay for Life[32] Citizens First Bank also created a scam prevention program called Fraud Busters. Since its inception in 2009, the program has saved customers nearly $1 million by stopping scam-related activity.[33] In 2018, Citizens First Bank sponsored the construction of a home in Lady Lake, Florida, in partnership with Habitat for Humanity of Lake-Sumter.[34]
References
- ↑ "FDIC: BankFind Search Details". Research.fdic.gov. Retrieved 20 May 2019.
- ↑ 2.0 2.1 "Locations & Hours". Citizensfb.com. Retrieved 20 May 2019.
- ↑ "Citizens First Bank of The Villages, FL Reviews and Ratings - Bankrate.com". Bankrate.com. Retrieved 20 May 2019.
- ↑ "Citizens First Bank (FL)". Deposit Accounts. Retrieved 20 May 2019.
- ↑ Report, Staff (16 May 2014). "The Villages remains a family business". Villages-news.com. Retrieved 20 May 2019.
- ↑ "FDIC Market Share Report". research.fdic.gov. 20 May 2019. Retrieved 20 May 2019.
- ↑ Corder, David (13 October 2006). "Local Population Boom Creates Frenzied Financial Market". www.thevillagesdailysun. Retrieved 20 May 2019.
- ↑ Corder, David (13 October 2006). "Local Population Boom Creates Frenzied Financial Market". www.thevillagesdailysun. Retrieved 20 May 2019.
- ↑ 9.0 9.1 9.2 "FDIC: BankFind Search Details". Research.fdic.gov. Retrieved 20 May 2019.
- ↑ 10.0 10.1 "About Us". Citizensfb.com. Retrieved 20 May 2019.
- ↑ Report, Staff (12 January 2017). "Gary Morse's granddaughter named president of Citizens First Bank". Villages-news.com. Retrieved 20 May 2019.
- ↑ "Detail by Entity Name". Search.sunbiz.org. Retrieved 20 May 2019.
- ↑ Brown, Roxanne (29 June 2017). "Citizens First Bank Moving and Branching Out". www.dailycommercial.com. Retrieved 20 May 2019.
- ↑ Brown, Roxanne (29 June 2017). "Citizens First Bank Moving and Branching Out". www.dailycommercial.com. Retrieved 20 May 2019.
- ↑ "The Daily Sun" (PDF). Citizensfb.com. July 2018. Retrieved 20 May 2019.
- ↑ Martin, Brenden (21 September 2018). "Citizens First Bank Branch Rings in 2 Years" (PDF). www.mycitizensfirst.com. Retrieved 20 May 2019.
- ↑ Corder, David (25 January 2019). "Citizens First Plans Facility in Wildwood" (PDF). www.mycitizensfirst.com. Retrieved 20 May 2019.
- ↑ Balousek, Marv (29 January 2019). "Wildwood officials OK $3 million offer from Citizens First Bank on controversial property". Villages-news.com. Retrieved 20 May 2019.
- ↑ [1] [dead link]
- ↑ "Bank's Commercial Team Ready to Serve" (PDF). www.mycitizensfirst.com. Archived from the original (PDF) on 13 November 2020. Retrieved 20 May 2019.
- ↑ SUN, DAVID R. CORDER, DAILY. "Citizens First posts solid growth". The Villages Daily Sun. Retrieved 20 May 2019.
- ↑ "Checking". Citizensfb.com. Retrieved 20 May 2019.
- ↑ 23.0 23.1 23.2 "CHECKING AND SAVINGS ACCOUNTS AT A GLANCE" (PDF). Citizensfb.com. Retrieved 20 May 2019.
- ↑ "Deposit Rates". Citizensfb.com. Retrieved 20 May 2019.
- ↑ "Mortgage Lending". Citizensfb.com. Retrieved 20 May 2019.
- ↑ "Mortgage Lending". commonsenselenders.com. Retrieved 20 May 2019.
- ↑ "Consumer Lending". Citizensfb.com. Retrieved 20 May 2019.
- ↑ "Meet Our Advisors". Citizensfb.com. Retrieved 20 May 2019.
- ↑ "Youth Construction Academy". Habitatls.org. Retrieved 20 May 2019.
- ↑ "Scholarship Opportunies for Buffalo Scholarship Foundation Students". Buffaloscholarshipfoundation.org. Retrieved 20 May 2019.
- ↑ Love, Angela (4 March 2017). "Friends gather at Spanish Springs to sample fare at BBQ Bash". Village-news.com. Retrieved 20 May 2019.
- ↑ Moon, Daisy (20 January 2010). "Villages Relay for Life". www.thevillagesdailysun.com. Retrieved 20 May 2019.
- ↑ "Citizens Fraud Buster Soaring Success" (PDF). Citizensfb.com. Retrieved 20 May 2019.
- ↑ Stuart, Rachel (11 May 2019). "VHS Seniors Build Family's First Home" (PDF). www.thevillagesdailysun.com. Retrieved 21 May 2019.
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