Claude Montana
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Claude Montana[edit]
Claude Montana (born June 29, 1947, age 74) in Paris, France. Is a French fashion designer. His company, The House of Montana, founded in 1979, went bankrupt in 1997. He went to London at the end of 60's, and began designing jewelry made of Mexican papier mache and rhinestones. He sold them in the streets and markets of London. He had a modest success and was featured in British VOGUE. He quickly earned assistant jobs in fashion manufacturing and climbed the ranks of the industry. The designer eventually played a prominent role in France’s womenswear revolution of the 1980s.
Website: https://www.montana.fr
Life and Education[edit]
On July 21, 1993, Montana married model Wallis Franken. It was a marriage of convenience and friendship, as Montana was openly homosexual. He wanted to appear more marketable to polysexual buyers, and she was his best choice for this purpose. They were the same age, had been friends for 18 years, and she had served as his muse for many of his fashion innovations. Wallis already had two daughters and a granddaughter by a previous marriage. In June 1996, Wallis died after falling three stories from their Paris apartment. The death was ruled a suicide.
Montana studied chemistry and law at but his passion was always design.[1]
Career[edit]
During the 80s, Claude Montana’s passion for leather earned him a central position on the international fashion radar, and his knack for employing vivid colours, luxury materials and aggressive shapes put him at the forefront of high fashion. His creations matched the consumer mood of the time – budget wan’t an issue, and the more couture and high-energy his ready-to-wear looked and felt, the better.
Montana founded his label in 1979, having spent most of that decade flitting between London (where he made a name for himself creating papier-mâché jewellery covered in rhinestones) and Paris, his home, where he worked as an assistant at leather goods design-house Mac Douglas. His debut collection from the House of Montana was met with the kind of praise young designers’ dreams are made of, and won him an immediate fanbase of wealthy socialite women with a lust for complex construction and couture-like quality.
Montana’s design strengths were bold, shoulder-heavy shapes (he was often referred to as “the king of the shoulder pad”), and his audacious aesthetic turned his brand into a fashion powerhouse. In 1981, he launched Montana Hommes, a menswear label that carried similar traits to his womenswear – except here, it was the colour and fabric that did the talking, not the directional shape and cut. Fragrances, for both women and men, were soon to follow – a brand staple that helped to keep Montana in high demand.
The high-octane glamour of the 80s soon shifted into the more minimal aesthetic of the 90s, and, consequently, Montana began to fall out of favour. In response, the designer launched Montana BLU, a stripped-down, more commercial diffusion line that he hoped would strike a chord with the new tribes of ready-to-wear consumers. Sadly, this gambit proved to be disastrous and the House of Montana went into bankruptcy. Not that the 90s was all bad for Montana. In 1990, he began a stint designing haute couture for Lanvin. Although he was replaced in 1992 (Lanvin preferred a more toned-down approach), it was here that Claude proved he was a designer capable of both exceptional ready-to-wear and haute couture, and he bagged the house a handful of design awards during his time.[2]
In October 2010 it was announced that Claude Montana and Marielle Cro were working on a coffee-table book documenting Montana's career. The book, "Claude Montana: Fashion Radical," includes photos and interviews with insiders who witnessed Montana's career firsthand. It came out in April 2011 in the U.S and U.K.[3]
Awards[edit]
- Best Women's Collection, Summer 1985, Paris.
- Best European Designer, Fall/Winter 1987/88, Munchener Modewoche, Germany.
- Prix Medicis, 1989.
- Balenciaga Prize for Best Designer, 1989.
- Fragrance Foundation award, 1990.
- Golden Thimble Award, 1991, 1992.
References[edit]
- ↑ "Claude Montana, a Lost Legend & a Big Tradegy". 2015-05-31. Retrieved 2021-12-13.
- ↑ Dazed (2009-11-16). "Fashion Archive: Claude Montana". Dazed. Retrieved 2021-12-13.
- ↑ "History of Fashion Designer Claude Montana". marybawa.in. Retrieved 2021-12-13.
4. https://www.vanityfair.com/style/2013/09/claude-montana-king-paris-couture
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