Colorful Group (Colorful Technology)
Colorful Group (CFG) was established in 1995 as a computer component and hardware manufacturer based in Shenzhen, China. CFG's product lines under the Colorful Technology branding include iGame Series, Xstrom Series graphics cards, Battleflag Series motherboards, Raynor Tower Series cases and others, including desktop power supplies under the SEGOTEP sub-brand.
History
Colorful Group was founded in Shenzhen, China, initially referred to as 'Colorful Group' or CFG. From 2000 to 2016, CFG transitioned from an original equipment manufacturer (OEM) to an original design manufacturer (ODM). CFG shifted its focus to promoting the COLORFUL brand of consumer-class motherboards and graphics cards and established the SEGOTEP brand of desktop cases and power supplies, completing the establishment of the COLORFLY brand of consumer products. The COLORFUL brand is now globally known as Colorful Technology.
Colorful Group's product lines include motherboards, graphics cards, ATX power supplies, desktop chassis, tables, Hi-Fi players, power banks, mini PCs, and industrial control computers and services.
On March 7, 2012, Colorful Group established a strategic alliance with Walton Chaintech with the goal of expanding the brand's influence and position in target markets. Through this partnership, CFG implemented a strategy of diversification from DIY hardware to software services, consumer electronics and accessories, and related software services. [1]
On June 5, 2014, Colorful Group expanded its global reach and established its first partnership with the North American online retailer Newegg to distribute its Colorful Technology-brand products to the United States and Canada. [2]
Operations
Colorful Group's headquarters is located in Shenzhen, China. CFG has a global market presence in the United States, Canada, Korea, Japan, Vietnam, Thailand, Indonesia, and Australia.
Products
Colorful Group's products include consumer-class graphics cards, motherboards, and flash storage devices such as solid-state drives and flash drives under the COLORFUL brand. CFG is an official partner of NVIDIA, thus carrying the NVIDIA GeForce series of graphics cards. CFG, under the COLORFUL brand, manufactures motherboards for both Intel and AMD platforms. At COMPUTEX 2018, CFG introduced a new product concept, the Colorful Onebot S49 All-in-One desktop PC featuring a large 49-inch Ultra-Wide (3840x1080) display. [3]
References
- ↑ "Walton-Chaintech Returns to Motherboard and Graphics Card Businesses". TechPowerUp. Retrieved 2018-10-31.
- ↑ "Colorful Establishes Overseas Partnership With Newegg". MarketWatch. Retrieved 2018-10-31.
- ↑ "Colorful showcased Onebot All-in-One PC with 49" 3840x1080 Ultra-Wide Screen". Guru3D.com. Guru3D.com. Retrieved 2018-10-31.
