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commercetools

From EverybodyWiki Bios & Wiki




commercetools
ISIN🆔
IndustryEcommerce
Founded 📆2006
Founders 👔Dirk Hoerig, Denis Werner
Headquarters 🏙️,
Germany
Area served 🗺️
Global
Products 📟 Enterprise Ecommerce Software
Members
Number of employees
🌐 Websitehttps://www.commercetools.com
📇 Address
📞 telephone

commercetools is an international software company which builds a cloud-based.[1], headless ecommerce platform for Enterprise-level customers[2][3]. The company is headquartered in Munich and is running offices in Europe, Asia, and in the United States.

History[edit]

commercetools was started by Dirk Hoerig and Denis Werner in 2006. They built an API-first commerce platform which separates frontend and backend to give more flexibility to brands and retailers. The company was initially financed by the investors Astutia, High-Tech Gründerfonds, Bayern Kapital, BayBG, and Wecken & Cie[4].

In September 2014, REWE digital, a wholly-owned subsidiary of REWE Group, acquired commercetools to drive its online grocery strategy, with APIs and the microservice approach playing a key role for their digital platform[5][6].

In May 2015, an American subsidiary was founded in Durham. In 2018, commercetools invested $17M to support international expansion[7][8]. They launched an office in Amsterdam[9] in 2018, followed by a London office[10][11] as well as a Singapore office in 2019[12].

Awards and Milestones[edit]

In the The Forrester Wave™: B2C Commerce Suites, Q1 2017[13], Forrester recognizes commercetools as a “Contender". This status was maintained in the following year, in the The Forrester Wave™: B2C Commerce Suites, Q3 2018[14]. In the autumn of 2018, commercetools was named a “A Major Player” by IDC in the 2018 IDC MarketScape for B2C Digital Commerce[15] Gartner included commercetools in its Magic Quadrant for Digital Commerce in August 2019, ranking the company as “Visionary” for the second consecutive year[16]. Overall, analysts highlighted the microservices capability of the commercetools platform, a concept which was discussed in detail by Kelly Goetsch[17].


Partners and Customers[edit]

commercetools has built an international network of partnerships with service providers such as BloomReach[18] as well as system integrators like EPAM and Valtech. With this ecosystem, commercetools serves international customers such as premium car manufacturer AUDI[19], fashion retailer EXPRESS[20], and high-end audio equipment company Bang & Olufsen[21][22] .

References[edit]

  1. ↑ "commercetools: Creating scalable ecommerce solutions". Google Cloud. Retrieved September 5, 2019.
  2. ↑ "Headless Commerce And The Horseless Carriage". Forrester Research, Inc. August 13, 2019. Retrieved September 5, 2019.
  3. ↑ "commercetools GmbH: Private company information". Bloomberg. Retrieved August 29, 2019.
  4. ↑ "commercetools". Crunchbase. Retrieved August 29, 2019.
  5. ↑ "REWE Digital acquires e-commerce software provider commercetools GmbH". REWE Group. March 31, 2015. Retrieved August 29, 2019.
  6. ↑ "REWE Digital acquires e-commerce software provider commercetools GmbH". High-Tech Gründerfonds. September 19, 2014. Retrieved August 29, 2019.
  7. ↑ "Fast Growing API-Based Commerce Platform Vendor commercetools Invests $17 million in International Growth and Development". MarketWatch. September 20, 2018. Retrieved September 5, 2019.
  8. ↑ "commercetools CEO on Global Enterprise Expansion". CMSC. October 3, 2018. Retrieved September 5, 2019.
  9. ↑ "Commercetools strijkt neer in Amsterdam (in Dutch)". marketingfuel. March 26, 2018. Retrieved August 29, 2019.
  10. ↑ "German e-commerce tech firm enters UK market". Retail Systems. March 20, 2019. Retrieved August 29, 2019.
  11. ↑ "commercetools looks to shake up UK commerce space". Retail Technology Innovation Hub. March 20, 2019. Retrieved August 29, 2019.
  12. ↑ "commercetools Pte Ltd". Tech in Asia. Retrieved August 29, 2019.
  13. ↑ "The Forrester Wave™: B2C Commerce Suites, Q1 2017". Forrester Research, Inc. March 24, 2018. Retrieved August 29, 2019.
  14. ↑ "The Forrester Wave™: B2C Commerce Suites, Q3 2018". Forrester Research, Inc. September 13, 2018. Retrieved August 29, 2019.
  15. ↑ "IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platforms 2018 Vendor Assessment". International Data Corporation (IDC). Retrieved August 29, 2019.
  16. ↑ "Magic Quadrant for Digital Commerce". Gartner, Inc. August 22, 2019. Retrieved August 29, 2019.
  17. ↑ Goetsch, Kelly (January 1, 2017). Microservices for Modern Commerce. O'Reilly. ISBN 9781492049135. Search this book on
  18. ↑ "Replatforming with the Starterstore from Bloomreach and Commercetools". Little Black Book. May 21, 2019. Retrieved August 29, 2019.
  19. ↑ "Audi partners with commercetools for Microservice Architecture". commercetools. September 23, 2019. Retrieved September 24, 2019.
  20. ↑ "Exclusive Q&A: How Express Caught Up To E-Commerce Competition After A Late Start". Retail Touchpoints. March 27, 2019. Retrieved September 5, 2019.
  21. ↑ "Bang & Olufsen turns digital strategy up to 11 as it goes omni-channel". Internet Retailing. July 3, 2019. Retrieved September 5, 2019.
  22. ↑ "Bang & Olufsen turns up volume on digital after 'disappointing' year". EssentialRETAIL. July 2, 2019. Retrieved September 5, 2019.

External Links[edit]


This article "Commercetools" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Commercetools. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

Page kept on Wikipedia This page exists already on Wikipedia.

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