Communication Theories
=Advanced Social Networking for Organizations: Communication Theories=
Communication Theories are theories that help explain the way that we communicate in an organizational setting. This means how employees and managers communicate with each other and how the organization communicates with their customers. The way that we communicate with one another has changed dramatically over the decades. Social media has been on the rise for the way that many organizations communicate with their associates and with their customers. There are many communication theories that can explain how social networking is changing organizational communication. But for this research there will be three of those communication theories that I feel best suit the title of this research: Cultivation Theory, Confirmation Bias Theory, and Cultural Studies Theory, are three communication theories that explain how social networking is changing organizations today.
Cultivation Theory: Building relationships with customers is a very vital aspect for the survival of any organizations. "Two-way communication and building relationships with customers is a worthy and desirable goal" (Kodish, 2015, p., 81). Having a good relationship with customers means that these customers will continue to support your organization. This will also ensure that these customers will spread the word about your organization, which will ensure more clientele and revenue for the organization. This theory contains evidence on how different cultures communicate with different organizations as well.
Confirmation Bias Theory: This theory focuses on how individuals make immediate responses to human life in regards to sense-making. Many individuals hesitate to make the right sense-making decisions due to their surroundings. "s. Given the constraints on self-deception inherent in the autonomous processes’ sole concern with sensemaking, in most situations the safest and most direct route toward ensuring that our image of our lives is favorable and makes sense, is to live a life that has positive features and that can be made sense of" (Chater & Lowenstein, 2016, para., 4). Confirmation Bias Theory explains the aspects of knowledge that individuals have in reference to their lives.
Cultural Studies Theory: Is the theory on the way that specific cultures deal with the pressures that come from contextual factors. And the effects that these pressures have on the commitment of minorities and majorities to an organization. "We examined how contextual factors, such as pressure to conform and leadership styles, affect the commitment of minority and majority members" (Jyoti & Kour, 2015, p., 25). Communication comes in many different forms and fashions. In this theory, it expresses how different cultures deal with contextual factors, which means how they communicate in a stressful situation within an organization. Depending on how a culture responds to a contextual factors, will determine how influential that culture will be to the organization.
References
Chater, N., & Loewenstein, G. (2016). The under-appreciated drive for sense-making. Journal of Economic Behavior & Organization, 126, 137. doi:http://dx.doi.org.proxy-library.ashford.edu/10.1016/j.jebo.2015.10.016
Jyoti, J., & Kour, S. (2015). Assessing the cultural intelligence and task performance equation. Cross Cultural Management, 22(2), 236-258. Retrieved from https://search-proquest-com.proxy-library.ashford.edu/docview/1673309666?accountid=32521
Kodish, S. (2015). Cultivating relationships with customers: The social media challenge. Journal of Leadership, Accountability and Ethics, 12(2), 81-91. Retrieved from https://search-proquest-com.proxy-library.ashford.edu/docview/1726786283?accountid=32521
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