Communication Unlimited
Communication Unlimited
| File:COMMU.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Advertising and marketing |
| Founded 📆 | Warsaw (1994) |
| Founder 👔 | Paweł Kowalewski |
| Headquarters 🏙️ | Warsaw, Poland |
Number of locations | 1 |
Area served 🗺️ | |
Key people | Elżbieta Wojtczak (Co-founder and CEO)[1] Rafał Grzeszkowski (Creative Director)[2] |
| Members | |
Number of employees | 40 (2019) |
| 🌐 Website | http://www.commu.pl/ |
| 📇 Address | |
| 📞 telephone | |
Communication Unlimited (CU) is an integrated marketing agency. It offers full service: from developing brand strategies, through creative concepts, executions in every communication channel, to media analysis and planning. CU is a recognised pioneer[3] in Poland of new marketing concepts[4] such as celebrity endorsements or promoting shopping malls.
History
Established in 1994, CU has become renowned for creating some of the most memorable TV campaigns in Poland, scooping many awards along the way. It has worked on more than 200 award-winning campaigns for leading Polish shopping malls, and for many global brands[5] such as Coca-Cola[6], Ferrero[7], Supher-Pharm, Złota 44[8], Blue City[9], Galeria Mokotów (First shopping mall campaign in Poland), Velvet[10], and Suzuki[11].
The agency has been behind many of Poland’s most memorable ad campaigns – creative prowess and measurable returns for clients. CU’s “Drink Milk be great”[12] campaign from 2002 is one of Poland’s most memorable one, and its slogan is recognised by 92% of the population. CU was three times awarded with the title "Gazela Biznesu / Business Gazelle".[13]
Today, Communication Unlimited enjoys a stable position of a leading company in the industry, awarded and appreciated by clients. Paweł Kowalewski (CEO) has been nominated for member of the IAA[14] Global Board in 2009 and later Vice President for Europe.
CU is proud owner of a corporate art collection. The collection consists of around 60 pieces of great artists such as Jasper Johns, Marina Abamović, Jeff Koons, Andy Warhol, and Zbigniew Libera. The paintings, graphics and sculptures are presented in the office of the agency in Warsaw. Among the branch of the agency, CU ART project, art collection is shared with the public and clients.
References
- ↑ "Kolekcje kobiet sukcesu" [Collection of the successful woman]. Puls Biznesu (in polski). 2019-03-28. Retrieved 2018-09-27.
- ↑ "#RZECZoBIZNESIE: Rafał Grzeszkowski: Golizna w reklamie powoli odchodzi do lamusa". Rzeczypospolita (in polski). 2017-09-19. Retrieved 2019-03-28.
- ↑ "Elżbieta Wojtczak - Konsumenci chcą lepszej jakości i niższych cen" [Consumers want better quality]. Rzeczypospolita (in polski). 2018-06-18. Retrieved 2019-03-28.
- ↑ "Racjonalny buntownik" [Rational Rebel]. Puls Biznesu (in polski). 2017-12-28. Retrieved 2019-03-28.
- ↑ "CU". Biznes. 2017-03-13. Retrieved 2019-03-28.
- ↑ "Coca-Cola". Ooh Magazine. 2014-10-01. Retrieved 2019-03-28.
- ↑ "Ferrero". Marketing Przy Kawie. 2007-11-28. Retrieved 2019-03-28.
- ↑ "Złota 44". PRoto.pl. 2017-10-25. Retrieved 2019-03-28.
- ↑ "Blue City". Lifestyle. 2019-03-28. Retrieved 2019-03-28.
- ↑ "Velvet". Wirtualne Media. 2019-01-28. Retrieved 2019-03-28.
- ↑ "Suzuki". Signs.pl. 2018-09-24. Retrieved 2019-03-28.
- ↑ "Drink milk". Wirtualne Media. 2006-12-01. Retrieved 2019-03-28.
- ↑ "Communication Unlimited 'Gazelą Biznesu' już po raz trzeci w ostatnich latach" (in polski). Communication Unlimited. 2019-03-28. Retrieved 2019-03-28.
- ↑ "IAA Global - Paweł Kowalewski". IAA Global. 2019-03-28. Retrieved 2019-03-28.
External links
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