Concrete Playground
Concrete Playground is an Australian digital publisher and independent media brand with a focus on city news and things to do in the arts, live music, culture, travel, and events happening in the major capital cities of Australia and New Zealand. It was founded in Sydney in 2009 by Richard Fogarty[1], initially launching with a Sydney edition followed by local iterations in Melbourne, Brisbane, Auckland, and Wellington by 2015.[2] The magazine is run by an Australian-based editorial team with a contributor network of writers and photographers. As of May 2021, the Editorial Director is Suz Tucker.[3]
In 2019, the business was ranked #49 in the Deloitte Technology Fast 50 2019 Australian program[4], a list that recognizes fast-growing technology companies based on percentage revenue growth over a three-year period.[5]
History
Fogarty launched Concrete Playground in 2009 as a city guide for Sydney. His professional background was in advertising, but after several years working for the agency Anomaly in New York, he returned to Sydney and decided to launch the publication. At the time of launch, Fogarty stated that "Concrete Playground was developed with time-poor, culturally curious people in mind... I just created something that I'd use myself in the hope that it would be helpful to lots of other people in Sydney like me."[6]
New Zealand Launch
The first international iteration of Concrete Playground was launched in 2011 for the New Zealand city of Auckland, with a search for the country's top culture bloggers.[7]
Website Relaunch
In October 2014, the Concrete Playground website underwent a digital overhaul, which included UX updates, such as the introduction of an interactive map and a personalization feature called My Playground, allowing users to curate their own list of preferred events, venues, and experiences.[8] As of January 2022, all these features remain on the site.
Apple Maps Guides Integration
On 10 December 2021, Apple announced that Concrete Playground would be among the Australian partners for the tech giant's rollout of the new Apple Maps feature called Guides.[9] Several different magazines across the globe have partnered with Apple on the feature, which involves hyperlocal recommendations and places of interest for people searching in particular areas within the Apple Maps application.
Awards
- Wins
- Nominations
- Webby Awards - Websites and Mobile Sites Cultural Blog/Website 2016[12]
References
- ↑ "Sydney advertising man launches independent event guide with Moshtix as inaugural advertiser". Campaign Brief. 2009-08-13. Retrieved 2022-01-19.
- ↑ "Inside: Concrete Playground". stoppress.co.nz. 2015-03-25. Retrieved 2022-01-19.
- ↑ "Concrete Playground announces new leadership team | Mi3". www.mi-3.com.au. Retrieved 2022-01-19.
- ↑ 4.0 4.1 "Media And Marketing Companies Surge Ahead In Deloitte's Technology Fast 50". B&T. 2019-11-26. Retrieved 2022-01-20.
- ↑ "Deloitte Technology Fast 50 Australia". Deloitte Australia. Retrieved 2022-01-20.
- ↑ "Sydney advertising man launches independent event guide with Moshtix as inaugural advertiser". Campaign Brief. 2009-08-13. Retrieved 2022-01-19.
- ↑ "Concrete Playground Launch Party". Eventfinda. Retrieved 2022-01-20.
- ↑ "Welcome to the new Concrete Playground". Concrete Playground. Retrieved 2022-01-19.
- ↑ "Apple rolls out all-new Maps across Australia". Apple Newsroom (Australia). Retrieved 2022-01-20.
- ↑ "Businesses of Tomorrow". businessesoftomorrow.com.au. Archived from the original on 2022-01-20. Retrieved 2022-01-20.
- ↑ 11.0 11.1 Dawson, Abigail (2019-09-19). "News Corp tops Mumbrella Publish Awards as Taste.com.au crowned Brand of the Year". Mumbrella. Retrieved 2022-01-20.
- ↑ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-01-20.
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