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Cosmetify

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Cosmetify
ISIN🆔
IndustryHealth & Beauty
Founded 📆2019
Founder 👔Matt Davies
Headquarters 🏙️London, United Kingdom
Area served 🗺️
Members
Number of employees
🌐 Websitehttps://www.cosmetify.com/
📇 Address
📞 telephone

Cosmetify is a price comparison website specialising in the health, beauty and cosmetics sector.[1] The company is based in the United Kingdom.[2]

History

Cosmetify was launched in 2019 by Matt Davies when he noticed the disparity in sale prices between cosmetic retailers.[3][4] Davies was previously the majority-owner of Direct Ferries, a ferry travel aggregator service. He sold that company in 2016 to Livingbridge[5][6], a private-equity firm based in London, and subsequently set up Cosmetify.

In 2021, Cosmetify launched its service in the United States.[7]

How it works

Cosmetify collects data directly from brands and retailers, aggregating the results on its website, earning money through third-party affiliate marketing partners.[8]

Features

Cosmetify also produces regular reports and insights on beauty industry trends, some of which have been featured in publications such as Glamour[9] and Cosmopolitan.[10]

References

  1. Davis, Ellie (2021-01-07). "Best online beauty stores for makeup, skincare and beauty tools". www.standard.co.uk. Retrieved 2021-02-26.
  2. "COSMETIFY LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-02-26.
  3. Briggs, Fiona. "Online comparison site Cosmetify gets ready to disrupt beauty market". Retail Times. Retrieved 2020-10-19.
  4. "This Website Is The 'Go Compare' Of Beauty And Could Save You Cash". www.tyla.com. Retrieved 2021-02-26.
  5. Walsh, Dominic. "Investors step on board with Direct Ferries". The Times. ISSN 0140-0460. Retrieved 2020-10-19. Unknown parameter |url-status= ignored (help)
  6. Davies, Phil (2016-04-12). "Direct Ferries secures private equity backing". Travel Weekly. Retrieved 2020-10-19. Unknown parameter |url-status= ignored (help)
  7. Fink, Hannah. "Cosmetify Launches US Beauty Price Comparison Tool". Global Cosmetic Industry. Retrieved 2021-05-10.
  8. Ruzicka, Angelique (2019-10-22). "Could comparison website Cosmetify disrupt the beauty market?". This is Money. Retrieved 2021-02-26.
  9. London, Bianca. "These are the 5 most booming beauty brands in the world right now (and they might surprise you)". Glamour UK. Retrieved 2020-10-19.
  10. Dyer, Gabrielle (2019-12-26). "These are officially the most 'searched for' brands of 2019". Cosmopolitan. Retrieved 2020-10-22.


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