Craig Borsari
Craig Borsari is an American television producer who serves as Chief Content Officer and Executive Producer of the Ultimate Fighting Championship (UFC). He has worked at UFC since 2005 and oversees the promotion's live event production, broadcast operations, and original programming.[1][2]
Career
Borsari joined UFC in 2005 and has spent more than two decades with the organization, rising to the role of Chief Content Officer and Executive Producer.[1] In that position, he oversees production for more than 40 live UFC events per year, which are broadcast to more than a billion television households across over 165 countries and territories.[1]
Borsari has served as executive producer on numerous UFC television productions, including The Ultimate Fighter, Countdown to UFC, UFC Ultimate Insider, and UFC 25 Years in Short.[3][4]
He has played a central production role in several high-profile UFC events, including Noche UFC at Sphere in Las Vegas and UFC Fight Island.[2] In 2026, he led production planning for UFC's move to Paramount+ as the promotion's new U.S. broadcast home, including expanded pre- and post-show coverage produced in partnership with CBS Sports.[5] That year, he also oversaw production of UFC Freedom 250, an event held on the South Lawn of the White House, which required contingency planning for outdoor broadcast conditions such as weather.[6][7]
Recognition
At the 46th Annual Sports Emmy Awards in 2025, Borsari was individually credited as a Senior Creative Director on two winning entries for Noche UFC – UFC 306: Outstanding Graphic Design – Specialty ("For Mexico, For All Time") and Outstanding Studio or Production Design/Art Direction, according to the official winners list published by the National Academy of Television Arts and Sciences (NATAS). Both awards were shared credits listing multiple senior creative directors, including Borsari and UFC president Dana White.[8]
References
- ↑ 1.0 1.1 1.2 "UFC Turns 30: Craig Borsari Looks Back at Three Decades of Production Innovation Inside the Octagon". Sports Video Group. November 16, 2023. Retrieved 2026-08-27.
- ↑ 2.0 2.1 "From Vision To Reality: Building UFC Freedom 250". UFC.com. June 2026. Retrieved 2026-08-27.
- ↑ "Craig Borsari". IMDb. Retrieved 2026-08-27.
- ↑ "Countdown to UFC (TV Series 2011– ) – Craig Borsari as Self". IMDb. Retrieved 2026-08-27.
- ↑ "As Paramount+ Enters the Octagon, UFC's Craig Borsari Previews Production Plans, Teases Innovations". Sports Video Group. January 22, 2026. Retrieved 2026-08-27.
- ↑ "UFC executive Craig Borsari on weather contingencies at White House". Yahoo Sports. June 10, 2026. Retrieved 2026-08-27.
- ↑ "Craig Borsari on "Wildly Challenging," "Fun" Prep for UFC Event at White House". Cageside Press. June 13, 2026. Retrieved 2026-08-27.
- ↑ "46th Annual Sports Emmy Awards – Winners" (PDF). National Academy of Television Arts and Sciences. 2025. Retrieved 2026-08-27.
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