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Croix de Candlestick

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File:Croix de Candlestick.JPG
VENI•VIDI•VIXI "I came, I saw, I survived."

The Croix de Candlestick is a award pin that was given out to baseball fans as they exited Candlestick Park at the conclusion of a night game that went extra innings.[1][2] In reference to the ballpark's legendarily cold winds, the pin carried the motto, "Veni, Vidi, Vixi" ("I came, I saw, I survived").[3]

In order to receive a pin, the fans would have to turn in their ticket stub at the entry/exit. The pin, developed by team marketing director Patrick J. Gallagher, was first issued in 1983. In 1983 the San Francisco Giants played in five extra inning night games,[4] with a total attendance of 70,933 and in 1984 they played in five extra inning night games[5] with a total attendance of 44,031. The pin was given out for several years. On September 28–30, 1999, tens of thousands of fans received the pin for attending the Giants' final three-game home stand at Candlestick, against the team's archrival, the Los Angeles Dodgers.[6][7] A San Francisco Chronicle columnist later called it "the smartest marketing promotional in Bay Area history".[8]

Quotes[edit]

"Mayor Ed Lee...: I’m a real San Franciscan, because I’ve EARNED a Croix de Candlestick and whenever I hear the phrase “the catch” I have to take a moment...)"[9]

"They don’t give out a Croix de Candlestick to fans who stay ’til the bitter end at Levi’s, or even a Croix de Fiddlesticks, but this time the late birds got their reward."[10]


References[edit]

Not currently used[edit]


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