Crono
Crono
Crono is a software company that develops sales technology and artificial intelligence tools for business-to-business (B2B) organizations. Founded in 2022 by Italian entrepreneurs Alex Roggero, Marco Rosmarini, Marco Maddiona, and Lorenzo Tiberi, the company provides software for sales engagement, workflow automation, customer relationship management (CRM) integration, data enrichment, and AI-assisted sales operations.[1]
The company was established in London and operates internationally, with offices in London, Milan, and Barcelona. Its platform is used by sales and revenue teams to manage prospecting, customer engagement, lead qualification, and sales workflow execution.[citation needed]
Since its founding, Crono has raised venture capital funding from European investors and has been featured in technology and startup publications including EconomyUp, StartupItalia, EU-Startups, and Il Giorno.
History
Founding
Crono was founded in 2022 by Alex Roggero, Marco Rosmarini, Marco Maddiona, and Lorenzo Tiberi. Prior to founding the company, the four entrepreneurs had worked in sales, technology, marketing, and startup environments.
The company was created in response to increasing demand for software capable of supporting outbound sales activities through automation, data integration, and workflow management. During the fourth quarter of 2022, the founders developed and launched the company's first minimum viable product (MVP).
Early growth and pre-seed funding
During the first half of 2023, Crono acquired its initial group of paying customers and continued development of its platform.[citation needed]
In 2023, the company raised a €500,000 pre-seed funding round led by SFC Capital, with participation from Aticco Ventures, SWG, Zest, and several business angels. The funding was used to expand product development, grow the team, and accelerate commercial activities.[2][3][4]
Later that year, Crono released the first official version of its platform. By the end of 2023, the company reported more than 150 paying customers using the software.[citation needed]
Expansion
Between 2024 and 2025, Crono expanded its operations across Europe and continued to develop additional features focused on sales automation, prospecting workflows, customer data management, and CRM integrations.[5][6][7]
During this period, the company established operational hubs in Milan and Barcelona while maintaining its headquarters in London. The platform also expanded its integration ecosystem to support multiple CRM systems, communication tools, and workflow automation platforms.[citation needed]
The company increased its focus on artificial intelligence features, introducing capabilities for account prioritization, lead scoring, data enrichment, and workflow orchestration.[citation needed]
AI-focused development
In 2026, Crono introduced a new generation of AI-powered functionality described by the company as an "Agentic Sales Engine". The release included autonomous software agents designed to assist sales teams with prospecting, customer research, lead prioritization, and workflow execution.
The company also introduced AI agents focused on website visitor identification, hiring signal monitoring, CRM intelligence, deal analysis, and meeting preparation.
Products and services
Crono develops software intended to support sales, business development, and revenue operations teams.[citation needed]
The platform combines sales engagement tools, customer data management, workflow automation, and artificial intelligence capabilities within a single system.[8]
Data enrichment
The platform provides customer and prospect data enrichment capabilities through integrations with third-party data providers. These tools are designed to help organizations maintain customer records and identify potential sales opportunities.
Sales engagement
Crono includes functionality for managing outbound communication across multiple channels, including email, professional networking platforms, and telephone-based sales activities.
The platform enables users to create communication sequences, coordinate outreach campaigns, and track engagement activity.
Workflow automation
The software includes workflow automation features designed to automate repetitive sales and operational tasks. Users can create automated processes based on customer activity, CRM updates, or predefined business conditions.
CRM integration
Crono integrates with customer relationship management platforms including HubSpot, Salesforce, and Pipedrive. These integrations allow organizations to synchronize customer information and sales activity across systems.
Artificial intelligence features
The platform includes artificial intelligence capabilities used for lead scoring, account prioritization, opportunity analysis, and sales workflow recommendations.
In 2026, Crono expanded these capabilities through the introduction of AI agents designed to automate specific sales-related activities.
Business operations
Crono operates as a software-as-a-service (SaaS) company serving business-to-business organizations.
The company's customers include technology companies, professional services firms, and organizations with dedicated sales teams. Its software is primarily used by sales development representatives (SDRs), account executives, sales managers, and revenue operations professionals.
As of 2026, the company reported more than 300 customer organizations using its platform.
Crono maintains offices in London, Milan, and Barcelona and serves customers across Europe and other international markets.
Funding
In 2023, Crono completed a €500,000 pre-seed funding round led by SFC Capital, with participation from Aticco Ventures, SWG, Zest, and private investors.
According to public startup databases including Crunchbase and Dealroom, the company has continued to attract investor interest as it expanded its operations and product offering.
Publication
Crono has been covered by several European startup and technology publications.
In 2023, StartupItalia reported on the company's pre-seed funding round and growth plans.
EconomyUp profiled the company as part of its coverage of emerging technology startups founded by Italian entrepreneurs operating internationally.
The company has also been listed in startup and technology directories including EU-Startups, Crunchbase, and Dealroom.
Crono's software has been reviewed on software evaluation platforms including G2, Capterra, Software Advice, and Appvizer.
In 2026, the company was included among G2's Momentum Leaders in both the Sales Engagement Platform and AI Sales Platform categories.
External links
References
- ↑ "Crono, nasce a Londra da 4 italiani la startup che vuole rivoluzionare l'outbound". Economyup (in italiano). 2022-09-27. Retrieved 2026-06-15.
- ↑ Marzo, Stefano De (2023-06-16). "London-based Crono raises €500k to transform sales team processes with the power of data and AI". EU-Startups. Retrieved 2026-06-15.
- ↑ "La startup SalesTech Crono chiude il suo primo round da 500 mila euro. I dettagli dell'operazione - StartupItalia". StartupItalia (in italiano). 2023-06-13. Archived from the original on 2025-11-09. Retrieved 2026-06-15.
- ↑ "Crono, 500mila euro alla startup di italiani a Londra che usa l'AI per rivoluzionare le vendite". Economyup (in italiano). 2023-06-13. Retrieved 2026-06-15.
- ↑ Di Stefano, Alessandro (06/03/2025). "Il tour europeo di un founder italiano. «Da Ghent a Dublino e poi Barcellona. In Spagna puntano su giovani e diritti»". Check date values in:
|date=(help) - ↑ CAPILUPI, ELENA (2024-11-24). "La start up milanese Crono: "Rivoluzioniamo il mondo delle vendite con l'intelligenza artificiale"". Il Giorno (in italiano). Retrieved 2026-06-16.
- ↑ "Startup Talks - Future Trends in B2B Sales". Tech Barcelona. Retrieved 2026-06-16.
- ↑ BitMAT, Redazione (2022-12-15). "Crono: la nuova piattaforma per rendere l'Outbound Prospecting più semplice, personalizzato e intelligente". BitMat (in italiano). Retrieved 2026-06-15.
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