CrowdTangle, Inc
| ISIN | 🆔 |
|---|---|
| Industry | Software |
| Founded 📆 | 2011 |
| Founder 👔 | Matt Garmur Brandon Silverman |
| Defunct | August 2024 |
Area served 🗺️ | |
| Owner | Meta |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
CrowdTangle, Inc was a social monitoring platform for news organizations and companies to track and analyze the spread of content on social media. It was purchased in 2016 by Facebook and shut down in 2024.
Service
CrowdTangle started as a tool that analyzed post performance data on Facebook and later evolved to a dashboard to track engagement, keywords, and other metrics on posts on any page across various platforms.[1]
History
CrowdTangle was a Baltimore-based company that began in 2011.[1] It was founded by Chief Executive Officer Brandon Silverman and Chief Technology Officer Matt Garmur.[1] CrowdTangle was designed for monitoring and analyzing content shared on social media, including Facebook, Instagram, and Reddit.[1][2]
Facebook acquired CrowdTangle in 2016.[1][3] CrowdTangle had already begun to work with news outlets at the time of the acquisition.[4] In 2017, CrowdTangle announced a partnership with Reddit to integrate Reddit data into its platform.[5]
In 2020, CrowdTangle began working with academic and research organizations.[6]
Discontinuation
The CrowdTangle team was disbanded in mid-2021. Silverman departed as CEO in October 2021.[7] CrowdTangle paused new user access in January 2022.[8] Meta announced in March 2024 that the tool would be shut down[9] and that it would be replaced by Meta Content Library and Content Library API.[10]
Advocacy organizations sent a letter to CEO Mark Zuckerberg asking to keep the site running until January 2025 to help monitor elections, citing concerns about the lack of features in the Content Library.[11] A group of bipartisan lawmakers voiced similar concerns over transparency and also addressed a letter on the topic.[9]
Meta shut down the tool in August 2024.[12]
Regulatory impact
The Digital Services Act, passed in the summer of 2022, included a provision which required large online platforms to give researchers access to the type of data CrowdTangle provided, something informally called the "CrowdTangle provision".[13][14]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 Kessler, Sarah (23 Jan 2015). "The Secret Tool That Upworthy, BuzzFeed, and Everyone Else Is Using To Win Facebook". Fast Company. Retrieved 11 December 2024.
- ↑ "Meta pauses new users from joining analytics tool CrowdTangle". Reuters. 28 January 2022. Retrieved 27 January 2025.
- ↑ Hare, Kristen (8 March 2017). "Since Facebook made Crowdtangle free, more than 150 local newsrooms have adopted it". Poynter. Retrieved 11 December 2024.
- ↑ Fischer, Sara (11 October 2017). "Facebook introduces CrowdTangle Local News product". Axios. Archived from the original on 11 December 2024. Retrieved 11 December 2024.
- ↑ Cohen, David (9 February 2017). "Reddit Is Teaming Up With CrowdTangle". Ad Week. Archived from the original on 11 February 2025. Retrieved 11 February 2025.
- ↑ Hutchinson, Andrew (30 January 2019). "Facebook Expands CrowdTangle Analytics Platform Access to Academics and Researchers". Social Media Today. Retrieved 11 February 2025.
- ↑ Alba, Davey (23 June 2022). "Meta Pulls Support for Tool Used to Keep Misinformation in Check". Bloomberg.com. Archived from the original on 3 Jul 2022. Retrieved 11 December 2024.
- ↑ "Meta pauses new users from joining analytics tool CrowdTangle". Reuters. Archived from the original on 30 Jan 2022. Retrieved 11 December 2024.
- ↑ 9.0 9.1 Fischer, Sara (24 July 2024). "Lawmakers ask Meta CEO to delay shutting down CrowdTangle". Axios. Archived from the original on 11 Dec 2024. Retrieved 11 December 2024.
- ↑ Stokel-Walker, Chris (23 March 2024). "CrowdTangle's former CEO has questions about Meta's decision to close the research tool in an election year". Fast Company. Archived from the original on 11 Dec 2024. Retrieved 11 December 2024.
- ↑ Curi, Maria (7 May 2024). "Exclusive: Meta move to shut down election disinformation tool sparks alarm". Axios. Archived from the original on 7 May 2024. Retrieved 11 December 2024.
- ↑ Ortutay, Barbara (14 August 2024). "Meta kills off misinformation tracking tool CrowdTangle despite pleas from researchers, journalists". AP News. Archived from the original on 18 Aug 2024.
- ↑ O'Donnell, Meghan (2024-02-05). "When Does the Digital Services Act (DSA) Come Into Effect?". Trolley. Retrieved 27 Jan 2025.
- ↑ Vermeulen, Mathias (20 September 2022). "Researcher Access to Platform Data: European Developments". Journal of Online Trust and Safety. 1 (4): 5. doi:10.54501/jots.v1i4.84.
Informally known as the ‘CrowdTangle provision,’ companies are expected to give vetted researchers access to this type of data “without undue delay.”
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