Crowd Connected Ltd
| Private | |
| ISIN | 🆔 |
| Industry | Indoor positioning; location analytics; event technology |
| Founded 📆 | 2013 |
| Founder 👔 | James Cobb |
Area served 🗺️ | Global |
Key people | James Cobb (CEO) |
| Members | |
Number of employees | |
| 🌐 Website | https://www.crowdconnected.com |
| 📇 Address | |
| 📞 telephone | |
Crowd Connected Ltd is a British software company specialising in indoor positioning and real-time location systems (RTLS). Its products provide movement and occupancy analytics for venues such as stadiums, exhibitions, and music festivals.[1][2]
History
The company was incorporated in 2013 by James Cobb, who remains chief executive.[3] Early development was supported by the SETsquared Surrey incubator and Innovate UK, leading to its first deployment at London’s Wireless Festival in 2014.[4][5]
By 2016, the company’s systems had been used at large festivals including Coachella and Governor’s Ball to provide crowd movement analytics.[6] In 2020, trade media reported the launch of a web-based analytics tool for event organisers.[7] In 2022, the Hyve Group adopted the software across multiple trade shows.[8]
Technology
Crowd Connected’s system uses Bluetooth beacons and mobile devices to generate real-time occupancy and movement data. The BBC has reported that its software can be embedded in official event apps to help manage crowds in stadiums, with location tracking performed only when users provide consent.[1] A 2023 report by the Alan Turing Institute’s Centre for Emerging Technology and Security identified Crowd Connected as a commercial example of a location-based crowd analytics platform.[9]
According to founder James Cobb, the company’s architecture employs a hardware overlay of low-power sensors and gateways rather than relying entirely on existing Wi-Fi infrastructure, using adaptive algorithms to maintain accuracy as layouts or crowd densities change.[10] The same source reports that its technology has been applied to event management, indoor navigation, session attendance analytics, and projects in healthcare and higher-education settings.[10]
The company has also taken part in publicly funded research projects on real-time crowding data for transport systems and self-powered mesh tracking networks.[11][12]
Recognition
Crowd Connected has been included in Geoawesomeness’ Global Top 100 Geospatial Companies (2023).[13] In 2025, Sifted listed the company among notable UK startups outside its main Sifted 100 ranking.[14]
References
- ↑ 1.0 1.1 "Coronavirus: How technology could keep football fans safe at stadiums". BBC News. BBC. 11 September 2020. Retrieved 10 October 2025.
- ↑ "Crowd Connected Ltd Company Profile". Bloomberg. Bloomberg L.P. Retrieved 10 October 2025.
- ↑ "CROWD CONNECTED LIMITED (08417106)". Companies House. UK Government. Retrieved 10 October 2025.
- ↑ "Real-time positioning and crowd control technology unveiled at Wireless Festival". StandOut Magazine. July 2014. Retrieved 10 October 2025.
- ↑ "Crowd Connected strikes the right note with music festivals". GOV.UK. Innovate UK. 26 November 2015. Retrieved 10 October 2025.
- ↑ "Annual Review 2016" (PDF). University of Surrey. p. 18. Retrieved 10 October 2025.
- ↑ "Crowd Connected announces launch of Bluebird, a sales tool for the exhibition industry". Event Industry News. 8 July 2020. Retrieved 10 October 2025.
- ↑ "Hyve and Crowd Connected sign multi-show agreement". Event Tech Live. 15 March 2022. Retrieved 10 October 2025.
- ↑ "Behavioural Analytics and UK National Security" (PDF). Centre for Emerging Technology and Security (CETAS), The Alan Turing Institute. March 2023. p. 24. Retrieved 10 October 2025.
- ↑ 10.0 10.1 "Mapping the Real World for the Digital Age". MoveTheNeedle.News. 16 October 2025. Retrieved 10 October 2025.
- ↑ "colocator for Platform and Carriage Density". UKRI Gateway to Research. UK Research and Innovation. Retrieved 10 October 2025.
- ↑ "Development of a self-powered wireless IoT mesh network platform for asset tracking, monitoring and wayfinding applications". UKRI Gateway to Research. UK Research and Innovation. Retrieved 10 October 2025.
- ↑ "Global Top 100 Geospatial Companies – 2023 Edition". Geoawesomeness. 30 January 2023. Retrieved 10 October 2025.
- ↑ "Runners-up not slowing down: 65 UK & Ireland startups just outside the Sifted 100". Sifted. 11 April 2025. Retrieved 10 October 2025.
External links
This article "Crowd Connected" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Crowd Connected. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
