Cultour+
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Cultour+ (Innovation and Capacity Building in Higher Education for Cultural Management, Hospitality and Sustainable Tourism in European Cultural Routes) is a Strategic Partnership (SP) of universities, local governments, SMEs and NGOs, that, following the mainlines of the Higher Education Modernisation Agenda, offers throughout its duration (01/09/2015-31/12/2017), high quality and innovative courses and tools, integrating innovation, international mobility and cross-border cooperation to enhance capacity building in higher education curricula in the fields of cultural tourism and hospitality, cultural management and shared cultural heritage.
Cultour+ is coaching a small number of selected business plans and projects, taking them as real life examples and models through the training program, aiming to take them as far as possible in their first starting-up phase. This way, expertise and learning is highly concentrated in a reduced number of projects selected by their innovation and originality, sustainability and employment creation capacity.
The SP is focused on two of the European Cultural Routes’ most important thematics for participant countries and regions: pilgrimage and religious tourism management and thermal historic towns and sites.
It connects expertise in cultural heritage and tourism management to a selected number of significant religious routes and centers’ case studies from the participant countries.
Cultour+ establishes links with different levels of authority – local, national and European – financial and governmental institutions, tourist organisations, and other bodies that encourage future development of the routes and sites. It also provides insights on and contributes to SMEs’ performance, innovation capacity, and network and cluster development in the partner countries’ cultural religious routes and sites. Chaves and São Pedro do Sul in Portugal are the inspiring models of thermal tourism management, another strategic area for most of the participant partners’ regions and organizations.
Objectives
As general objectives, CULTOUR+ brings to European higher education those stated by the Enlarged Partial Agreement on Cultural Routes:
- to reinforce the potential of Cultural Routes for cultural cooperation, sustainable territorial development and social cohesion, with a particular focus on themes of symbolic importance for European unity, history, culture and values and the discovery of less well-known destinations.
- to strengthen the democratic dimension of cultural exchange and tourism through the involvement of grassroots networks and associations, local and regional authorities, universities and professional organisations. - to contribute to the preservation of a diverse heritage through theme-based and alternative tourist itineraries and cultural projects.
- to give rise to long-term multilateral co-operation projects in priority areas (scientific research; heritage conservation and enhancement; cultural and educational exchanges among young Europeans; contemporary cultural and artistic practices; cultural tourism and sustainable development);
Partners
The Strategic partnership is formed by:
- University of Extremadura (UEx). Coordinator.
- Associazione di Promozione Sociale Futuro Digitale (APSFD)
- Time Heritage
- Research and Innovation in Education Institute (INBIE)
- University of Trás-os-Montes and Alto Douro (UTAD)
- European Grants International Academy Srls (EGINA)
- Radomska Szkoła Wyższa
- Varna Free University (VFU)
- Camara Municipal São Pedro do Sul (CMSPSUL)
Bibliography References
- Joukes, V., M. Gómez-Ullate y L. Ochoa (2016) Cultural Management and Tourism in European Cultural Routes: Cultour+ Summer School- Book of abstracts. Publishing House of the Research and Innovation in Education Institute, ISBN 978-83-941533-0-4 DOI: 10.13140/RG.2.1.2030.3603
- Ochoa Siguencia, L. M. Gómez-Ullate & R. Ochoa-Daderska (2016) MANAGING CROSS-CULTURAL ONLINE COMMUNICATION IN MULTICULTURAL PROJECT TEAMS: THE CASE OF CULTOUR+ PROJECT. In SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference (Vol. 2, pp. 598–605).
References
External links
- Programme Official Page in Eramus+ Programme [1] mus+%20]
- Official website
- Cultour+ Project's Facebook https://www.facebook.com/cultourplus
- Cultour+ Project's Youtube Channel [2]
- Cultour+ Project's Instagram https://www.instagram.com/cultourplus/
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