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Da Milano Italia

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File:Da Milano Store
Da Milano Store

Da Milano is a bridge to luxury leather accessories brand that provides sublimity of a luxury brand at a price that is affordable. Da Milano has over 65 company owned stores and 3 state of art facilities. They import the best quality leather from Italy alongside a tannery in Chennai. The company’s retail has multiple products in an array of colors and design, each offering a life time service repair warranty. They introduce new products in various categories once in every two weeks. On an average, they launch almost 300 designs of handbags annually.

Today, Da Milano is counted among the country's most successful mid-level retail brands. Malik, attributes this to the choice the brand offers at the price points. "At Zara everyday you find something new. Same is the case with our stores. Every week we would launch 8-10 new products," Malik says.

History[edit]

Da Milano’s journey began in 1989, when the brand was conceived by Sahil Malik’s father. Starting from one store in Delhi, the brand is now running 60 stores, all spearheaded by Malik.

Operations[edit]

The brand now operates close to 60 stores in India, 3 in Dubai and 1 in Nepal.

Wooba by Da Milano[edit]

In 2017, Da Milano introduced ‘Wooba, a contemporary leather accessories brand appealing to the budget consumer. Wooba opened its first store at Ambience Mall, Gurgaon. Wooba is positioned as a mass brand and will be retailed through exclusive brand outlets.

Sahil Malik, says the brand has noticed a yearning in the market for quality accessories that are fashionable yet price sensitive hence the idea of a mass oriented label was born. Wooba is a new concept with a distinctive idea that appeals to the trendy and fashion conscious. Wooba stores are slated to open at all major metros and some of the non-metros.

Read more at: //economictimes.indiatimes.com/articleshow/19733538.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

References[edit]

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