Da Milano Italia

File:Da Milano Store

Da Milano Store

Da Milano is a bridge to a luxury leather accessories brand that provides the sublimity of a luxury brand at a price that is affordable. Da Milano has over 65 company-owned stores and 3 state-of-the-art facilities. They import the best quality leather from Italy alongside a tannery in Chennai. The company’s retail offerings include multiple products in an array of colors and designs, each offering a lifetime service repair warranty. They introduce new products in various categories once every two weeks. On average, they launch almost 300 designs of handbags annually.

Today, Da Milano is counted among the country's most successful mid-level retail brands. Malik attributes this to the choice the brand offers at the price points. "At Zara, you find something new every day. The same is the case with our stores. Every week we would launch 8-10 new products," Malik says.

History

Da Milano’s journey began in 1989, when the brand was conceived by Sahil Malik’s father. Starting from one store in Delhi, the brand is now running 60 stores, all spearheaded by Malik.

Operations

The brand now operates close to 60 stores in India, 3 in Dubai and 1 in Nepal.

Wooba by Da Milano

In 2017, Da Milano introduced ‘Wooba’, a contemporary leather accessories brand appealing to the budget consumer. Wooba opened its first store at Ambience Mall, Gurgaon. Wooba is positioned as a mass brand and will be retailed through exclusive brand outlets.

Sahil Malik says the brand has noticed a yearning in the market for quality accessories that are fashionable yet price-sensitive, hence the idea of a mass-oriented label was born. Wooba is a new concept with a distinctive idea that appeals to the trendy and fashion-conscious. Wooba stores are slated to open at all major metros and some of the non-metros.

Read more at: //economictimes.indiatimes.com/articleshow/19733538.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

References

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