Deirdre Breakenridge
| Deirdre Breakenridge | |
|---|---|
 Deirdre Breakenridge.jpg | |
| Born | 1966 (age 58–59) |
| 🎓 Alma mater | Glassboro State College Fairleigh Dickinson University (MBA) |
| 💼 Occupation | Author, businessperson |
| deirdrebreakenridge | |
Deirdre K. Breakenridge (born 1966) is an American author and businessperson who is known for her writing on public relations and social media.
Education and career[edit]
Breakenridge grew up in New Jersey, and attended Glassboro State College.[1] After some years working in the public relations industry, she went back to Fairleigh Dickinson University to get her MBA.[2] After the MBA she continued working in public relation agencies, before opening her own agency (Pure Performance Communications).[1][3] She has also taught classes at several universities as an adjunct professor.[2][3]
Work[edit]
Breakenridge's first book, Cyberbranding: Brand Building in the Digital Economy (2001) was about how companies can market their brand online.[4] Her 2008 book, PR 2.0 New Media, New Tools, New Audiences is a book that helps public relations groups a way to get involved in new technologies online.[5]
In 2009, Breakenridge published Putting the Public Back in Public Relations with Brian Solis. The Journalism and Mass Communication Educator wrote that the book is useful and well-organized for both beginners and advanced individuals in public relations.[6] The book also describes new trends in social media and how all PR individuals can use these techniques.[7] Putting the Public Back in Public Relations also advises those in PR positions to take on leadership roles to promote the use of the new techniques described in the book.[8]
Breakenridge has also worked on research, such as "Social Media Comes of Age: The Vocus 2011 Planning Survey" which she produced with Vocus in 2010.[9]
Books[edit]
- Breakenridge, Deirdre (2001). Cyberbranding: Brand Building in the Digital Economy. Financial Times Prentice Hall. ISBN 9780130897107. Search this book on
[10] - Breakenridge, Deirdre; Cini, Joanne; DeLoughry, Thomas J. (2003). The New PR Toolkit: Strategies for Successful Media Relations. FT Press. ISBN 9780130090256. Search this book on [11]
- Breakenridge, Deirdre K. (2008). PR 2.0: New Media, New Tools, New Audiences. FT Press. ISBN 9780132703970. Search this book on
- Solis, Brian; Breakenridge, Deirdre K. (2009). Social Networking for Promoting YOU as a Brand. FT Press. ISBN 9780131377738. Search this book on
- Solis, Brian; Breakenridge, Deirdre K. (2009). Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press. ISBN 9780137011261. Search this book on [12]
- Breakenridge, Deirdre K.; Solis, Brian (2012). Powerful PR Strategies for Success (Collection). FT Press. ISBN 9780133087307. Search this book on
- Breakenridge, Deirdre K. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. FT Press. ISBN 9780132983228. Search this book on [13]
- Breakenridge, Deirdre (2017). Answers for Modern Communicators: A Guide to Effective Business Communication. Routledge. ISBN 9781351863001. Search this book on
References[edit]
- ↑ 1.0 1.1 "Podcast Interview with Deirdre Breakenridge". Shane Barker. Retrieved November 18, 2019.
- ↑ 2.0 2.1 "Deirdre Breakenridge will talk about social media for family businesses at FDU". Fairleigh Dickinson University. Retrieved 2019-11-18. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 "Interview with PR expert Deirdre Breakenridge". Intuitive Stories. Retrieved November 18, 2019.
- ↑ DeMarrais, Kevin G. (2008). "PR and Marketing Veteran Shares Insights, Advice in the Internet Age". The Record. Retrieved 19 November 2019 – via EBSCOhost.
- ↑ Swann, Patricia (Summer 2009). "PR 2.0 New Media, New Tools, New Audiences". Journalism & Mass Communication Quarterly. 86 (2): 470–472 – via EBSCOhost.
- ↑ Aguzzino, Alisa (2010). "The Culture of Efficiency: Technology in Everyday Life/Putting the Public Back in Public Relations". Journalism & Mass Communication Educator. 65 (3–4): 316–331. doi:10.1177/107769581006500308. ISSN 1077-6958.
- ↑ Patrick, Nona (2010). "3 Books That Tell You the Latest About Marketing and PR". Inside Tucson Business. 20 (23): 14 – via EBSCOhost.
- ↑ Chandler, Eric (2009). "Putting the Public Back in Public Relations". PRWeek (U.S. Edition): 8 – via EBSCOhost.
- ↑ "Social Media as PR Device Comes of Age in 2011: Report". Channel Insider. 2010 – via EBSCOhost.
- ↑ "Review". Reference and Research Book News. Ringgold Inc. November 2001. ISSN 0887-3763.
- ↑ Marken, G. A. (September 2007). "Review". Public Relations Quarterly. 52 (3): 21–23. ISSN 0033-3700.
- ↑ Reviews of Putting the Public Back in Public Relations:
- ↑ "Review". Reference and Research Book News. 27 (3). June 2012. ISSN 0887-3763.
External links[edit]
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- Rowan University alumni
- 21st-century American women writers
- 1966 births
- People from Englewood, New Jersey
- Social media influencers
- American public relations people
- 21st-century American businesswomen
- Fairleigh Dickinson University alumni
- Writers from New Jersey
- Businesspeople from New Jersey
- American women company founders
- American women chief executives
