DemandTec by Acoustic
| Private | |
| ISIN | 🆔 |
| Industry | Retail |
| Founded 📆 | California 1999 |
| Founder 👔 | |
| Headquarters 🏙️ | Boston, Massachusetts, U.S. |
Area served 🗺️ | Worldwide |
Key people | Dennis Self (CEO) |
| Products 📟 | Retail price, promotion and markdown optimization and trade deal management |
| Members | |
Number of employees | |
| Parent | Acoustic, LLC |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
In July 2019, DemandTec parent company Acoustic was formed as an independent enterprise marketing and cloud company as a result of Centerbridge Partners' acquisition of IBM assets and team members formerly in IBM's Marketing Cloud group.[1]
In August 2007, the company priced its initial public offering at $11 per share. [2]
Acquisitions[edit]
In December 2011 it was announced that IBM had intent to purchase DemandTec;[3] the deal closed in February 2012.
As a standalone company, prior to being acquired by IBM, the following acquisitions were made by DemandTec:
- TradePoint Solutions (November, 2006)[4]
- Connect3 Systems, Inc. (February, 2009)[5]
- Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)[6]
- M-Factor, Inc. (March, 2011)[7]
Notes[edit]
- ↑ "New brand, entity, and leadership team for IBM Marketing cloud unveiled". CMO. Retrieved 2020-05-09.
- ↑ "DemandTec IPO of 6 mln shares priced at $11/share". Reuters. Retrieved 2007-08-09.
- ↑ Jarzemsky, Matt (2011-12-09). "IBM Pays Premium for DemandTec". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-05-11.
- ↑ "DemandTec Acquires TradePoint Solutions". Supermarket News. Retrieved 2006-12-13.
- ↑ "DemandTec Completes Acquisition of Connect3 Systems". RIS News. Retrieved 2009-02-26.
- ↑ "DemandTec acquires assets of applied intelligence solutions". Chain Store Age. Retrieved 2011-01-03.
- ↑ "DemandTec Acquires M-Factor for Undisclosed Sum". Xconomy. Retrieved 2011-03-10.
External links[edit]
- "New brand, entity, and leadership team for IBM Marketing cloud unveiled". CMO. Retrieved 2020-05-09.
- University of Minnesota ReMap Program
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